IZIPIZI, formerly known as SEE CONCEPT, is the Parisian brand of reading and sunglasses founded by three high school friends Charles Brun, Quentin Couturier and Xavier Aguera. The three founders observed their parents continuously struggling to locate their reading glasses and came up with the idea that glasses should stand out more. Izipizi upholds the concept that reading glasses should be stylish, fun and fashion oriented meanwhile providing their main function to the highest level. Since IZIPIZI’s creation in 2010, the brand has continued to reinvent itself and innovate, offering new collections and collaborations for all generations with features such as folding glasses and blue-light control.
IZIPIZI glasses stick to the brand motto of ‘everyday glasses that put a smile on your face’. Each pair of Izipizi frames are bright, colourful and playful. Izipizi eyewear reinvents the classic frame shape in order to achieve the ideal fit for reading.