Born in 1933 out of the French tennis scene by inventing the light weight aired-mesh polo shirt, Lacoste ('The Crocodile') has grown into a worldwide lifestyle brand. Their product line still includes the famous crocodile-logo polo shirts in addition to shoes, fragrances, watches, and other apparel. The crocodile motif comes from a nickname given to founder René Lacoste by the American press. He had made a bet on a tennis game with the captain of the French Davis Cup team, offering an alligator-skin suitcase as the prize. It was instantly adopted by the public, and the name stuck.
Lacoste sunglasses are inspired by the brand’s sporting legacy, each Lacoste frame includes the instantly recognisable crocodile logo. Lacoste eyewear features elegant design features such as vibrant colours, stripes and piping along with fluid shapes. Still innovating, Lacoste have incorporated a unique magnetic clip on some of their sunglasses and sunglasses. This allows secure attachment of the eyewear while playing sport, without compromising the look of the sunglasses by having a chain or cord on display.