Tailormade in Italy, SPORTMAX is defined by experimentation. A brand of the Max Mara Group created in 1969, Sportmax was created with the concept of coordinating outfits through individual pieces, personalised by your unique taste and needs. Sportmax was the first example of a coordinated total look of sportswear items that was becoming very popular in the United States.
SPORTMAX Eyewear holds these same values close through experimental shapes, bold colours and unique material overlays. The sunglass collection is inspired by the concept of movement and speed. Each with a feminine and innovative touch, the sunglass collection is based on three key elements: Energy, Free-Standing and Edgy. Inspired by 'Energy', SPORTMAX Sunglasses feature fine unconventional detailing that call upon athletic lines. 'Free-standing' perfectly balances and elevates each design element featured across both the frame and lenses. And finally, 'Edgy' combines bold shapes and geometric profiles using metal and acetate materials that are independently and in combination manipulated for an experimental, fashion-forward finish.