Swarovski was born in 1895 in Wattens, Austria, when Daniel Swarovski invented a machine for cutting and polishing crystals. His invention completely revolutionized crystal manufacturing, Swarovski’s became a pivotal player within the great couture houses of the 19th century, most notably Charles Frederick Worth – hailed as the Father of Haute Couture – who embroidered Swarovski crystals across his ball gowns in Trompe L’Oeil effect, to be worn by his elite clientele, including Queen Victoria. Throughout the 1920s, demand for Swarovski crystal soared, in keeping with the free-spirited and alluring aesthetic of jazz halls and flapper girls and as a result, Swarovski began supplying the era’s most illustrious designers including Lanvin, Vionnet and Jean Patou. By the 1950s, Swarovski began to flourish in the hands of iconic couture designers such as Coco Chanel, Elsa Schiaparelli and Cristobal Balenciaga, who were defining the new dress codes of their eras with feminine silhouettes and delicate crystal embroidery. Swarovski crystals remain an essential component in today’s fashion houses, including Prada, Dolce & Gabbana and Valentino, who consistently use the crystals to embellish their exquisite designs as well as some more futuristic contemporary designers such as Alexander McQueen, Mary Katrantzou, Hussein Chalayan and Christopher Kane. Swarovski has cemented itself as an essential part of both fashion history and future.
The Swarovski eyewear collection is dazzlingly bold with diamond-like shapes and eye-catching details, each design is representative of the brand’s heritage. Swarovski crystal overlays and temple details characterise Swarovski’s glasses. Becoming practically jewellery, these optical designs draw inspiration from their stunning Swarovski jewellery counterparts, exhibiting a feminine charm through beautifully crafted acetates and striking gold-tone and silver-tone metals accented by crystal designs and subtle styling.