Tommy Hilfiger’s career in fashion began while he was in high school, in 1969 he opened his first store, called ‘People’s Place’, in his hometown of Elmira, New York. Then, ten years later, he moved to Manhattan to pursue his career, focusing on fashion design. Tommy Hilfiger launched his namesake brand in 1985 with the intention of designing classically cool, youthful clothing with American pop culture at its heart. Hilfiger's collections are often influenced by the fashion of music subcultures, the brand has worked throughout the years to stay connected with the music - in 1993, Tommy Hilfiger was an official sponsor for Pete Townshend's Psychoderelict tour, Sheryl Crow’s 1997 ‘If It Makes You Happy’ tour and Britney Spears ‘...Baby One More Time Tour in 1999. These collaborations made Hilfiger's clothing popular with both the original American preppy customer, as well as the hip-hop fashion scene, in 1997 R&B icon Aaliyah became the spokesperson for Tommy Hilfiger Corporation. The brand has stayed inspired by these same principles continuing to be ever-optimistic, groundbreaking and a total celebration of individuality.
Tommy Hilfiger’s eyewear collection represents that same classic American style with preppy wearable frames with elegant flashes of colour and design details. Totally timeless, Tommy Hilfiger’s glasses are instantly recognisable with the red, white and blue colour palette sophisticatedly mixed into the strong and bold rectangle, square and rounded frame shapes. These opticals are the perfect attire for any occasion.
#PRETLOVES Tommy Hilfiger