Pretavoir Deal Banner
Pretavoir Deal Banner
Pretavoir Deal Banner
Pretavoir Deal Banner
Pretavoir Deal Banner
Pretavoir Deal Banner

YG

YG
YG

BESTSELLERS +

Sale +

New +

YG

YG (real name Keenon Dequan Ray Jackson) is an American rapper, songwriter, and entrepreneur from Compton, California. Born on March 9, 1990, YG has established himself as a key figure in West Coast hip-hop, known for his raw storytelling, hard-hitting beats, and authentic representation of street culture.

His debut album, "My Krazy Life" (2014), received critical acclaim for its modern take on West Coast rap, blending G-funk influences with contemporary production. YG’s music often delves into themes of personal struggles, community, and social justice, including politically charged and introspective tracks that resonate with listeners worldwide.

Beyond music, YG is recognized for his bold fashion sense, frequently incorporating custom streetwear, sneakers, and statement red fits that reflect his West Coast roots. He’s also the founder of 4Hunnid, a clothing brand that bridges streetwear and high fashion.

With his unapologetic authenticity and cultural impact, YG remains one of the most influential voices in contemporary hip-hop.

Get Exclusive Offers, News and Entry to our monthly prize draw