The PRETAVOIR Blog | Stay Up To Date With The Eyewear Industry

Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

Dolce&Gabbana Spring Summer 2021

Dolce&Gabbana Spring Summer 2021

Shot by Branislav Simoncik, the Dolce&Gabbana Spring Summer 21 Campaign celebrates Fatto a Mano, paying tribute to Italian creativity and design through the colours and patchwork which recall the unforgettable atmosphere of Sicily.
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Polo Ralph Lauren Pride Sunglasses

Polo Ralph Lauren Pride Sunglasses

Introducing the new Polo Ralph Lauren Pride sunglasses, which celebrates the brand’s long-standing commitment to support the LGBTQIA+ community.
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The CHANEL Summer 21 Collection

The CHANEL Summer 21 Collection

The S/S eyewear collection has been created by exploring Gabriel Chanel’s childhood at Aubazine - Sobriety & magnificence is something that Gabriel Chanel was exposed to during her time at the Aubazine Abbey and it constantly inspired her own style and future design. Learn more about the inspiration behind the Summer 21 collection.
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Cartier Buffs

Cartier Buffs

Cartier Buffs are glasses designed by the luxury jewellery brand Cartier. Their eyewear is famous for high quality, exceeding standards, noble finishing and very recognizable codes. Cartier Buffs, also referred to as Carties, Cardis, 'Ye's, or Sticks, have become increasingly popular in Detroit.
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Steal Oprah's Style - Meghan & Harry Interview

Steal Oprah's Style - Meghan & Harry Interview

During Oprah Winfrey’s interview with Prince Harry and Meghan Markle, the talk show host wore a pair of round glasses and they have since been talked about as much as the content of the interview. Pretavoir have compiled a selection of dupes for Oprah's oversized glasses.
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How To Choose The Best Sunglasses For Driving

How To Choose The Best Sunglasses For Driving

There are many factors to consider when select your sunglasses for driving. The amount of information available can be overwhelming and so we have used our expert knowledge to highlight the keys attributes that you need to think about and offered suggestions. Please don't hesitate to contact our knowledgeable support team if you have any questions about Driving Sunglasses.
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Are You Still Working From Home? How Do Your Eyes Feel?

Are You Still Working From Home? How Do Your Eyes Feel?

Together with Safilo, we have collaborated with some content-creators to share the benefits of Blue Light lenses!
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Versace Pre-Fall 2020

Versace Pre-Fall 2020

Made in Italy, Versace Eyewear provides the finishing touch to any look. Characterized by high-end materials and a recognizable design aesthetic, Versace Eyewear pairs contemporary shapes with house codes.
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Balenciaga F/W 2020

Balenciaga F/W 2020

Balenciaga is pioneering innovative designs with dramatic silhouettes, distinctive details and impressive manufacturing throughout their Fall-Winter 20 campaign. 
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All Eyes On The Panthère de Cartier

All Eyes On The Panthère de Cartier

Opening on 26th October, Harrods in London are hosting an immersive experience about the iconic Cartier Panther. Visitors can see this incredible exhibit until the 27th November and  explore the various rooms narrating the Cartier story. 
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ROAV Folding Eyewear

ROAV Folding Eyewear

ROAV Eyewear triumphs with their pocketable design: each pair of glasses and sunglasses are approximately 8mm when folded [about as thin as your iPhone] and fits effortlessly into your pocket.
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Happy 10 Years Garrett Leight!

Happy 10 Years Garrett Leight!

Happy 10-Year Anniversary to GLCO! Garrett Leight California Optical launched in 2010 inspired by his father – Founder and Creative Director of iconic eyewear brand, Oliver Peoples – and the culture and creativity of his California upbringing on Venice Beach. 
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