The PRETAVOIR Blog | Stay Up To Date With The Eyewear Industry

Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

Chloé Fall/Winter 2021 Eyewear Collection

Chloé Fall/Winter 2021 Eyewear Collection

The new Chloé Fall/Winter eyewear collection conveys a renewed sense of lightness and refinement, elevating the maison’s couture codes in a rare mix of retro allure and contemporary appeal.
How to Measure Your Pupil Distance

How to Measure Your Pupil Distance

Your pupillary distance is the distance between the centres of your pupils. This value will ensure you’re looking through the best spot in your lenses for clear vision. Read our recommendations for accurately measuring your PD value.
Steve McQueen 714SM Special Collection

Steve McQueen 714SM Special Collection

Steve McQueen reigns as the undisputed ‘King of Cool’, an avid motorcyclist and aviator himself, McQueen did many of his own stunts, which undoubtedly led the thrill-seeking star to the Persol brand. Steve McQueen opted for the 714 as the unique design features a mechanism that allows the sunglasses to be folded up to fit in one’s chest pocket.

Barton Perreira x 007 Collection

Barton Perreira x 007 Collection

Barton Perreira and EON Productions Limited Release Series 2 of the Barton Perreira x 007 CollectionShop the iconic 'Joe' Sunglasses here The signature style in 's limited-edition 007 collection is... Read More
The CELINE Edge Reimagined!

The CELINE Edge Reimagined!

These black Celine Cat Eye Sunglasses are strong, angular and striking. Each Celine collection is the result of impeccable Italian workmanship & true classic French ready-to-wear style. The new CL40187I Sunglasses have been designed from high-quality acetate and come in black, white, havana and purple crystal.
Dolce&Gabbana Spring Summer 2021

Dolce&Gabbana Spring Summer 2021

Shot by Branislav Simoncik, the Dolce&Gabbana Spring Summer 21 Campaign celebrates Fatto a Mano, paying tribute to Italian creativity and design through the colours and patchwork which recall the unforgettable atmosphere of Sicily.
Polo Ralph Lauren Pride Sunglasses

Polo Ralph Lauren Pride Sunglasses

Introducing the new Polo Ralph Lauren Pride sunglasses, which celebrates the brand’s long-standing commitment to support the LGBTQIA+ community.
The CHANEL Summer 21 Collection

The CHANEL Summer 21 Collection

The S/S eyewear collection has been created by exploring Gabriel Chanel’s childhood at Aubazine - Sobriety & magnificence is something that Gabriel Chanel was exposed to during her time at the Aubazine Abbey and it constantly inspired her own style and future design. Learn more about the inspiration behind the Summer 21 collection.
Cartier Buffs

Cartier Buffs

Cartier Buffs are glasses designed by the luxury jewellery brand Cartier. Their eyewear is famous for high quality, exceeding standards, noble finishing and very recognizable codes. Cartier Buffs, also referred to as Carties, Cardis, 'Ye's, or Sticks, have become increasingly popular in Detroit.
Steal Oprah's Style - Meghan & Harry Interview

Steal Oprah's Style - Meghan & Harry Interview

During Oprah Winfrey’s interview with Prince Harry and Meghan Markle, the talk show host wore a pair of round glasses and they have since been talked about as much as the content of the interview. Pretavoir have compiled a selection of dupes for Oprah's oversized glasses.
How To Choose The Best Sunglasses For Driving

How To Choose The Best Sunglasses For Driving

There are many factors to consider when select your sunglasses for driving. The amount of information available can be overwhelming and so we have used our expert knowledge to highlight the keys attributes that you need to think about and offered suggestions. Please don't hesitate to contact our knowledgeable support team if you have any questions about Driving Sunglasses.
Are You Still Working From Home? How Do Your Eyes Feel?

Are You Still Working From Home? How Do Your Eyes Feel?

Together with Safilo, we have collaborated with some content-creators to share the benefits of Blue Light lenses!