There's a new name in smart glasses — and this time, it's not Ray-Ban.

Meta just launched its first ever in-house eyewear line, and the pair everyone is already talking about is the Meta Glasses by Kylie (also known as the Starfire). Co-designed in collaboration with Kylie Jenner herself, these aren't the chunky tech frames you'd expect from a Silicon Valley giant. They're slim, oval, a little sparkly — and honestly, pretty wearable. Shop frames worn by Kylie Jenner at Pretavoir.

Here's everything you need to know.

What are the Meta Glasses by Kylie?

Launched today at a New York City event, the Meta Glasses by Kylie — officially dubbed the Starfire — are part of a brand new trio of AI-powered smart glasses from Meta, made in partnership with EssilorLuxottica (the manufacturing giant behind Ray-Ban, Oakley and a huge portfolio of designer eyewear).

The full lineup consists of three styles:

• Meta Adventurer — a classic, rectangular silhouette
• Meta Fury — a chunkier, more square and bold frame
• Meta Glasses by Kylie (Starfire) — a slim, rounded oval cat-eye that's distinctly Kylie

The Adventurer and Fury start at $299. The Kylie Starfire edition is priced at $399 — and given what it comes with, the premium makes sense.

The design of the Smart Glasses: what makes it the Kylie Aesthetic?

This is where it gets genuinely interesting from a fashion perspective. Rather than just slapping a celebrity name on an existing frame, Meta apparently worked closely with Jenner on the actual design details — and you can see her fingerprints on every choice.

The Starfire's silhouette is a slim, rounded oval — exactly the kind of frame Jenner is known for reaching for off-duty. It comes in two colourways: black and tortoiseshell, both understated enough to wear daily. Love the slim oval look? Browse Kylie's favourite frame styles.

The standout detail is a small gem affixed to the top right corner of the right lens, positioned close to where the camera sits. According to Engadget's hands-on review, it's a deliberate nod to Jenner's life in front of the paparazzi — "the way it catches light seeming like flashes of cameras." It's subtle enough that reviewers initially thought it was a speck of dust, but once you know it's there, it's a very Kylie touch.

There's also a metal adjustable nose bridge — a practical upgrade specifically requested during Jenner's conversations with the Meta design team, since it's easier to clean makeup off metal than plastic. A small detail, but one that shows real thought went into the collaboration.

The charging case even has a mirror inside. Because of course it does.

The tech: what can they actually do?

Beyond the aesthetics, the Starfire runs on the same core hardware platform as Meta's bestselling AI glasses. That means you're getting:

• A 12-megapixel camera with 3K video capture
• 8 hours of battery life (32 hours with the charging case)
• Open-ear spatial audio — speakers that let you listen to music, take calls, and stay aware of your surroundings
• Meta AI built in via a dedicated action button — powered by Meta's new Muse Spark AI model
• Live translation across 20 languages including Mandarin, Korean, Japanese, Arabic and Hindi
• A three-way adjustable nose pad across the whole lineup, designed to fit more face shapes

The Kylie edition adds one exclusive feature on top: you can set Meta AI to respond in Kylie Jenner's voice. Whether that's a selling point or a novelty depends entirely on your feelings about Kylie, but it's undeniably on-brand.

All three styles are also compatible with prescription lenses — which is significant. It means you don't have to choose between your prescription and the trend.

How do they fit?

Early hands-on reviews are surprisingly positive on the fit and wearability front. Gizmodo noted that "lots of people... preferred the size and fit" of the Kylie Starfire over the other styles, even those who weren't expecting to. TechRadar described the cat-eye silhouette as "particularly fetching" and noted that the team at Meta argues over "every gram, every quarter of a millimeter" in pursuit of lighter, more comfortable frames.

The adjustable nose bridge — clickable into three positions — and the flexible, bendable temples make these considerably more customisable than most smart glasses on the market right now.

The bigger picture: smart glasses go fashion

What's significant here isn't just Kylie Jenner. It's what this launch represents for the eyewear industry.

Meta has consciously dropped the Ray-Ban branding for this new line, and its VP of Industrial Design, Peter Bristol, was direct about the ambition at the launch briefing: "This is the first step of Meta taking a really hard pass at becoming relevant in the fashion glasses world."

The Starfire collaboration is the clearest signal yet that tech companies understand that smart glasses will only go mainstream if they're actually something people want to wear — not just something that does clever things. Kylie Jenner's involvement is a calculated play at a younger, more fashion-conscious demographic, and the design decisions back that up.

With Google also partnering with Warby Parker on its own AI glasses and Samsung in the mix too, the race to make smart glasses stylish is very much on.

Where to Buy?

Want the Kylie aesthetic without the wait? Shop her signature styles at Pretavoir — and contact us to be the first to know when the Meta Glasses by Kylie land with us.

Alternatively, shop our collection of Oakley Meta & Ray-Ban Meta

Au Revoir,
PRET A VOIR