Titled The Store, Gucci’s show recreated the ambience of an actual Gucci boutique. It was a show for everyone, bringing together the house’s DNA from across the past century. Most fashion critics argued that the presentation was slightly undercooked, given the celebrity-clad presentation across both the front row and runway, and so many "ingredients" to begin with.

Under creative director Demna Gvasalia, there was something for everyone, from longtime Gucci connoisseurs who recognised the house’s equestrian references to first-time shoppers drawn to its monogram and signature green-and-red webbing. Even non-Gucci customers might have found something to their taste, whether grunge-inspired looks, gothic vamp or, for the signore of Italian style, fur-covered, mob-wife-inspired ensembles and bedazzled eveningwear. For a show on the womenswear calendar, there were equal amounts of menswear looks too.

Eyewear graced the runway from the very first look, with the male models wearing futuristic square frames (unmistakably bearing Demna’s signature) featuring the house's signature crest symbol, gradually giving way to oversized sunglasses instantly recognisable as Gucci staples.

Here are some celebrities arriving in the new Gucci sunglasses collection, with most styles available to purchase at Pretavoir.

Camila Morrone wore the new Gucci GG2273S 001 sunglasses, already a celebrity-approved frame this season.

Brazilian model Bruna Marquezine, making headlines for appearing hand-in-hand with Shawn Mendes, opted for the best-selling Gucci GG1660S 001 sunglasses in black.

Legendary Bianca Jagger stepped out embodying the sciura aesthetic, wearing geometric-shaped Gucci GG2200S 001 sunglasses in black.

Donatella Versace has consistently shown her support for the Italian maison. This time, she wore the oversized Gucci GG2275S 002 sunglasses in dark tortoise.

Vietnamese singer Hồ Ngọc Hà opted for another seasonal favourite, the Gucci GG2274S 001 sunglasses in black.

Chinese actress Ni Ni wore the angular shield-shaped Gucci GG2276S 002 sunglasses in silver, while the black version of this style has already been spotted on plenty of celebrities.

Not to be outdone, Gucci’s gentlemen proved that their style could be every bit as glamorous.

Tennis superstar and Gucci ambassador Jannik Sinner wore black Gucci GG2089S 001 sunglasses, featuring subtle green-and-red webbing details.

Fai Khadra showcased the viral Gucci GG2271S 006 round shield sunglasses in a brown colourway.

Thai actor Billkin Putthipong wore silver Gucci GG2177S 003 sunglasses with grey lenses.

Fellow Thai actor PP Krit opted for the black Gucci GG2276S 001 angular shield sunglasses.

Internet personality Jacob Rott was spotted wearing silver Gucci GG2073S 001 aviator sunglasses.

Homer Gere and Chinese actor Song Weilong debuted the new Gucci GG2256SA square aviator sunglasses in silver with grey lenses.

This style is available to pre-order by contacting the Pretavoir team.

Revisit our coverage of the Gucci Cruise 2027 fashion show below

Not every Italian fashion house inserts a Cruise or Resort collection into its showcasing calendar. Most prefer to go all-out during Milan Fashion Week, but Gucci has never been an ordinary Italian brand. The flagship name of both Italian luxury and the Kering empire has long operated on the same cultural level as its French counterparts (read: Chanel and Dior) and, when it comes to staging a presentation, Gucci rarely does anything quietly.

Marking Demna Gvasalia’s fourth major collection for the House, the Creative Director transformed the bustling Times Square of New York City into his runway. The setting may have been far from conventionally glamorous, but the collection carried Gucci’s unmistakable glamazon DNA, now sharpened with Demna’s new direction.

Dubbed “GucciCore”, the collection distilled the essence of Gucci into a wearable visual language inspired by the many personalities of New York — from Madison Avenue to Brooklyn, SoHo to Harlem, and Fifth Avenue. Demna focused on building a permanent core wardrobe of Gucci staples: precise trench coats, strong business tailoring, elegant pencil skirts, crisp shirting, and refined outerwear infused with touches of Italian glamour, including the renowned Gucci Flora prints. The casting reflected the city itself, with walking mannequins including Paris Hilton, Cindy Crawford, Tom Brady, Candice Swanepoel, and Amelia Gray Hamlin alongside some of fashion’s biggest runway names of the moment.

The eyewear seen throughout Gucci Cruise 2027 show felt particularly refreshing... and very New York! Thin acetate wraparound sunglasses featuring the updated interlocking GG logo dominated the runway, alongside rimless metal wraparounds fitted with brave, bold, colourful lenses in striking reds, greens, and blues.

And of course, the star-studded front row arrived dressed head-to-toe in Gucci’s latest collection and eyewear we already love.

Kim Kardashian and Thai actress Davika Hoorne all wore the new Gucci GG2271S 001 shield sunglasses, first debuted during the Fall/Winter 2026 show and recently spotted on Demi Moore at Cannes Film Festival. Now available to purchase at Pretavoir in very limited quantities!

Meanwhile, Lindsay Lohan opted for the more angular silhouette of Gucci’s new shield style, wearing the Gucci GG2276S 001 sunglasses in black.

Mariah Carey also attended, wearing a new pair of Gucci GG2273S 001 wraparound sunglasses, newly arrived as part of our Fall/Winter 2026 drop.

 Meanwhile, supermodel Iman opted for a different unreleased Gucci eyewear style of her own, in a round-butterfly shape, the Gucci GG2275S 001. Now available to purchase at Pretavoir!

Revisit our coverage of the previous Gucci fashion show below...

Fall/Winter 2026

All eyes were on Demna Gvasalia’s debut for Gucci this season; and the timing felt appropriate, arriving just one season behind the wave of creative director shake-ups for Spring/Summer 2026.

Those who lived through the early 2000s fashion would say: Tom Ford. Slinky. Tight. Glittering textures. T-shirts, leggings, dresses fitting like a second skin. Cut-out trousers. The return of the GG thong peeking beneath a backless gown was revived by no other than Kate Moss herself. Wardrobe aside, even the model lineup and grooming supported the big idea. Have you seen the “Bebot” trend on TikTok? Exactly. After Alessandro Michele’s wanderlust and Sabato De Sarno’s demure, the new Gucci girl is back to being a baddie.

As a mega-brand, it’s no surprise Gucci offers a wide range of assortments each season to cater to every customer archetype; and the new eyewear was no exception. Rather than pushing a singular trend, Demna delivered every imaginable frame, yet still passable enough to breathe the Gucci air. Shields with colourful lenses? Present. Maximalist butterfly-shaped acetate? Also present. A standout, however, was the merger of a rectangular silhouette with a sharp, pointy cat-eye edge; shall we call it a bat-eye? Does that ring a bell? It’s Demna, after all, the man who reshaped Balenciaga.

With a handful of celebrity-clad models walking the runway — from Emily Ratajkowski and Amelia Gray Hamlin to supermodels Karlie Kloss, Elsa Hosk, and Alex Consani — the front row shone no less brightly.

Paris Hilton wore two versions of Gucci GG1834S; first in monogrammed transparent grey for the show (in-stock), later switching to a crystallised monogram edition for the post-show dinner. The latter colourway is available for pre-order by contacting our team.

Sister style, Nicky Hilton also doubled up. She wore pink Gucci GG1691S 003 to the show, then changed into black and silver Gucci GG1970SA with crystal-studded details, available for pre-order by contacting our team (we currently stock the style in black and gold with pearl details).

Georgina Rodriguez, once a sales associate for the Italian house, went full diamond bling, pairing her look with silver Gucci GG1221S 008 sunglasses with brown lenses.

Tamara Kalinic chose gold Gucci GG1936S 003 shield sunglasses with brown lenses and crystallised Gucci logo lettering.

One of fashion blogging’s pioneers, Tamu McPherson, attended the show wearing a Gucci Flora silk ensemble paired with black Gucci GG2170S 001 sunglasses from the Spring/Summer 2026 collection.

Alia Bhatt and Bryanboy wore the much-talked-about Gucci GG2174S 001 shields from Spring/Summer 2026, featuring silver horsebit details.

Laura Harrier opted for Gucci GG2274S 001 shield sunglasses in black from the newly-launched Primavera collection.

Wardrobe changes during fashion week are compulsory — but sunglasses changes? We approve. Caro Daur first wore black Gucci GG2172S 002 aviators from the Spring/Summer 2026 collection with monogrammed flash mirror lenses.

Caro Daur later switched to Gucci GG2059S 001 oval sunglasses featuring the house’s iconic bamboo detailing.

Donatella Versace arrived in Gucci GG2176S 001 sunglasses, a new drop from Spring/Summer 2026 collection.

Alton Mason wore Gucci GG2168S 006 sunglasses with Gucci Crest detailing — a key seasonal motif paying homage to the brand’s luxury trunk heritage.

Last but definitely not least, Luka Sabbat and Demi Moore stepped out in the new rounded shield style, the Gucci GG2271S, with Luka wearing the red version, while Demi Moore opted for the black colourway.

Nettspend wore the more angular version of the new shield sunglasses, the Gucci GG2276S in purple violet.

Spring/Summer 2026

There was no show, but a premiere of the star-studded film The Tiger took place instead — featuring Demi Moore, Edward Norton, Elliot Page, Keke Palmer and more. During the film’s official screening we spotted:

Model Alex Consani, who also starred in the short film, wearing the new Gucci GG2176S 001 sunglasses from Spring/Summer 2026 collection.

Influencer Carodaur and American model Amelia Gray Hamlin twinned in dramatic Gucci GG1654S 010 aviators with detachable chains, fresh from our September drop and tipped to be next season’s must-have (kudos, Demna).

Au Revoir,
PRET A VOIR