Design Eyewear Group: A Pioneer In High-Quality Eyewear Brands - Pretavoir

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Design Eyewear Group

Design Eyewear Group: A Pioneer In High-Quality Eyewear Brands

Design Eyewear Group is a Danish company specialising in designing and marketing high-quality eyewear brands. Founded in 1978, the company has become a pioneer in the eyewear industry, known for its innovative designs and dedication to excellence. Today, Design Eyewear Group has a global reach, selling its products in more than 40 countries worldwide.

The company’s success is partly due to its focus on collaborations with renowned international designers. These partnerships have resulted in unique and fashionable eyewear collections that have garnered praise and recognition from consumers and industry insiders.

Design Eyewear Group’s portfolio of brands includes ProDesign Denmark, WOOW, Face À Face, William Morris, and more. Each brand has a distinct aesthetic and target market, but all share the company’s commitment to quality, innovation, and design. Let’s take a look at each of the brands.


ProDesign Denmark is a Danish eyewear brand founded in 1973 by two opticians who wanted to create stylish, minimalistic, and modern designs. The company focus strongly on using high-quality materials and emphasises clean lines and functionalism. The brand’s collections are characterised by simplicity and elegance, creating eyewear that enhances the wearer’s natural features rather than overpowering them.

ProDesign Denmark Design Eyewear Group brand


Prodesign Race 2 9031 Prodesign Race 2 9031

ProDesign Denmark sells their products in over 40 countries worldwide, with a strong focus on European and North American markets. They are an eyewear brand committed to sustainability and ethical production practices, using eco-friendly materials such as acetate and titanium and partnering with suppliers who share their values. ProDesign Denmark is also involved in various philanthropic initiatives, including supporting organisations that promote eye health and providing eyewear to underprivileged communities.

Sleek and modern designs, high-quality materials, and commitment to sustainability and social responsibility, shop ProDesign Denmark's collection HERE. 




If you're looking for eyewear that combines stylish design with ethical production practices, look no further than WOOW glasses. This French brand, founded in 2014 by the eyewear company Face à Face, has quickly made a name for itself with its unique and colourful designs. Face à Face, established in 1995 by Pascal Jaulent and Nadine Roth, wanted to take their vision a step forward by focusing on unique and colourful designs. Along came WOOW...

WOOW glasses are known for their bold shapes and patterns, often featuring bright colours and unexpected accents. No matter what style you are looking for, there's a WooW style to suit your needs.

WooW Eyewear
But WOOW glasses aren't just stylish - made with high-quality materials such as acetate and titanium, ensuring they'll last for years. If you're concerned about the environmental impact of your eyewear, you'll be happy to know that WooW is committed to sustainability and eco-friendly production practices.

In addition, WOOW is dedicated to ensuring that its manufacturing processes meet high ethical standards. You can feel good knowing that your glasses were crafted in a way that is respectful to both people and the planet.

Overall, this brand is a great choice for anyone who wants to look good and feel good about their eyewear. With its focus on design, quality, and ethics, WOOW is leading the way in fashionable and sustainable eyewear.


WOOW Stand Out 2 100 WOOW Sweet Dreams 3 925

WOOW frames feature the model name on the temple tips - a nice touch with some sweet phrases.


Shop WOOW's glasses collection here. 



Another member benefiting from the expertise of the Design Eyewear Group is Face à Face. The French eyewear brand, founded in 1995 by Pascal Jaulent and Nadine Roth, is known for its bold and innovative frames that are unlike anything else on the market.

Face à Face glasses are designed with fashion in mind, featuring unique shapes, colours, and textures that make them stand out from other frames. From oversized cat-eye frames to slim and sleek metal styles, there's a Face à Face frame to suit every taste and personality. Many of the frames also feature intricate details like laser-cut patterns and sculpted accents, giving them a depth and dimension that is unmatched by other brands. 

 Face a Face purple glasses

These bold, colourful, high-end frames are suitable for both men and women, and each collection has a different touch. Some collections stocked here at Pret a Voir include Bocca, Alium, and Bahia.


Shop the full collection here.

Face a Face Gipse 2 2771 Face a Face Scott 4 0015




Last but not least, the final brand member of the Design Eyewear Group that we stock here at Pret - is William Morris.

William Morris eyewear
William Morris is a British eyewear brand founded in 1996 by Robert Morris. He wanted to create high-quality eyewear that combined classic styles with modern materials and technology. Since then, the brand has become known for its timeless designs and attention to detail.

In 2015, William Morris became part of the Design Eyewear Group, allowing the brand to expand its reach and offer its high-quality frames to customers across the globe. Today, William Morris frames are sold in over 50 countries worldwide, presenting the British brand to over 10 international shows each year, and are recognised for their classic, understated designs and quality construction.

William Morris use the best materials and technology available to create their frames. Using materials including high-quality acetate, stainless steel, and titanium their frames are durable, lightweight, and comfortable to wear. Also committed to ethical practices, William Morris works with suppliers who prioritise ethical labour practices and sustainability and use eco-friendly packaging materials to minimise their environmental impact.

For classic design, quality craftsmanship, and ethical production practices shop the full William Morris collection here. 


The Design Eyewear Group has certainly made a name for itself through innovative designs and high-quality products. With a commitment to sustainability and a focus on customer satisfaction, the company has established itself as a trusted brand in the eyewear industry. Through its various brands, including Face à Face, WOOW, ProDesign Denmark, and William Morris, the Design Eyewear Group offers a diverse range of eyewear options to suit different styles and preferences. Whether you're looking for a classic, timeless design, or something more modern and edgy, the Design Eyewear Group has something to offer. With a strong presence in Europe and a growing international presence, this eyewear company is one to watch in the coming years. 




Au Revoir,


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