Etro stands as a paragon of Italian luxury, a beacon of vibrant patterns and exquisite craftsmanship in the fashion world. Established in 1968 by Gerolamo "Gimmo" Etro, the brand initially emerged as a textile company, quickly becoming synonymous with its intricate paisley patterns. This fascination with paisley, alongside an ambitious vision, propelled Etro from a textile design house into a global fashion empire, renowned for its eclectic and sophisticated collections.

The enthralling journey of the paisley pattern, tracing its roots back to ancient Indo-European cultures and flourishing in the rich tapestry of Indian heritage, is a testament to its enduring appeal. Originating from a blend of the Zoroastrian symbol of a cypress tree and a floral motif, the paisley design symbolizes life and fertility, a motif that captured the world's imagination through the luxurious Kashmir shawls favoured by Persian royalty. The genesis of Etro's paisley obsession traces back to Gimmo Etro's extensive travels and his profound appreciation for art and culture. The paisley pattern, with its rich history and intricate design, originating from Persia and later embraced in the Scottish town of Paisley, resonated with Gimmo's vision. By 1981, Etro introduced furnishing textiles adorned with paisley, a move that not only set the brand apart but also marked the beginning of a design signature that would become synonymous with the Etro name.

Over the years, Etro expanded its portfolio, venturing into leather goods, home collections, and fragrances, each time infusing its products with the vibrant paisley pattern. The brand's foray into fashion shows in 1996 and the subsequent launch of its collections in retail stores and online platforms further solidified its status in the luxury fashion space.

A significant emblem within Etro's visual lexicon is the Pegaso logo, a winged horse from Greek mythology symbolizing inspiration, creativity, and the pursuit of freedom. This emblem reflects the brand's ethos of exploring new territories in design and innovation. The Pegaso logo is not merely a symbol but a narrative thread that connects Etro's collections, embodying the brand's spirit of adventure and its commitment to blending tradition with modernity.

Etro's eyewear collection, adorned with the Pegaso logo, is a testament to the brand's legacy of artistic excellence and innovation. The eyewear line is a fusion of Etro's rich heritage and contemporary fashion sensibilities, offering a range of designs that cater to diverse tastes and preferences. From classic shapes to bold, avant-garde frames, each piece is meticulously crafted, showcasing the brand's dedication to quality and attention to detail.

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The incorporation of the Pegaso logo in Etro's eyewear collection is a deliberate choice, serving as a hallmark of authenticity and a reminder of the brand's journey from a textile design company to a revered name in the luxury fashion industry. The logo, often subtly placed on the temples or the lens, adds a touch of elegance and distinction, elevating the eyewear from mere accessories to statement pieces that reflect the wearer's individuality and appreciation for luxury.

Etro's eyewear collection stands out not only for its aesthetic appeal but also for its functional sophistication. The brand utilizes the latest in lens technology, ensuring that each pair of glasses offers optimal vision protection without compromising on style. Whether its sunglasses designed to shield the eyes from harmful UV rays or optical frames that merge fashion with prescription accuracy, Etro's eyewear collection is a celebration of form, function, and fashion.

The collection's diverse palette, ranging from iconic paisley patterns to contemporary designs, illustrates Etro's ability to traverse the spectrum of style while remaining true to its roots. The eyewear line is a vibrant expression of Etro's ethos, offering pieces that are timeless yet modern, traditional yet innovative.

Marco de Vincenzo at the helm as Creative Director

Etro is in a transformative era with Marco de Vincenzo at the creative helm, marking a significant evolution for the distinguished Italian brand established in 1968. As the new creative director, de Vincenzo is poised to inject contemporary vitality into Etro's revered heritage, renowned for its intricate paisley patterns and bohemian elegance. With a rich history in fashion and a keen eye for revitalizing traditional motifs, de Vincenzo's vision for Etro embraces the brand's storied past while steering it towards a fresh, innovative future. His debut collection, eagerly awaited in Milan, symbolizes this new chapter, promising to blend Etro's iconic textiles with a modern narrative that respects its roots yet eagerly anticipates its next phase of artistic expression. De Vincenzo's appointment reflects a strategic move to enrich Etro's legacy with his unique creative language, promising a revitalized direction for the brand's womenswear, menswear, and accessories lines under his experienced guidance.

Etro's journey from a textile design company to a global fashion powerhouse is a narrative of creativity, passion, and innovation. The brand's paisley patterns are not merely design elements but symbols of Etro's enduring legacy and its commitment to blending tradition with contemporary fashion. As Etro continues to inspire and innovate, its eyewear collection remains a beacon of luxury, creativity, and style, embodying the spirit of a brand that has captivated the imagination of the fashion world for over five decades.

From the intricate paisley designs to the iconic Pegasus logo, Etro continues to capture our hearts with its distinctive style.

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