Unveiling the Max Mara SS24 Collection - Pretavoir

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Unveiling the Max Mara SS24 Collection

Unveiling the Max Mara SS24 Collection

Iconic Women & Iconic Frames: The Story Behind Max Mara's SS24 Collection...


In the dynamic landscape of fashion, Max Mara continues to stand as a beacon of timeless elegance and sophistication. With the launch of the SS24 collection, the brand once again showcases its mastery in seamlessly blending classic design with contemporary innovation. This season's offerings draw inspiration from a rich tapestry of influences, celebrating empowerment, individuality, and the beauty of self-expression.


Influence of Iconic Women

At the heart of the collection lies the influence of iconic women who have left an indelible mark on history. Lee Miller, the brilliant photographer known for her determination and refusal to compromise, infuses certain frames with an attitude that speaks volumes. Her spirit is captured in frames that exude confidence and strength, reflecting the boldness of the modern woman.

A photograph of Lee Miller, a female who fashion brand Max Mara have taken inspiration from


Similarly, Eileen Gray's architectural vision leaves its mark on the collection, shaping unique forms and elegant simplicity. Gray's obsession with details and materials is evident in every frame, lending a sense of sophistication and timelessness to the collection.

Eileen GreyEileen Grey (pictured above)

The Standout Pieces

Among the standout pieces in the SS24 collection are the Selma and Edna frames, each offering a unique interpretation of modern style. The Selma Frame, with its shiny acetate front and retro-inspired oval shape, captures attention with its bold yet elegant design.

Max Mara Selma sunglassesMax Mara Selma sunglasses - coming soon


Selma Lagerlöf, Sweden's first Nobel Prize-winning author, not only left an indelible mark on literature but also was the inspiration behind the design of the Selma frame. 

Lagerlöf's influence extended beyond literature; she was also a social reformist and a champion for women's rights.

Selma Lagerlöf



Embracing Unique Shapes and Colors

In addition to the standout sun frames, the SS24 collection's optical offerings boast an array of unique shapes and colors that elevate everyday eyewear to new heights of style. From sleek cat-eye silhouettes to geometric-inspired designs, each frame is meticulously crafted to complement a diverse range of preferences and personalities. Bold hues and subtle gradients add depth and dimension, allowing wearers to express themselves with confidence and flair.

The Edna Frame commands the spotlight with its oversized acetate frame, round butterfly-shaped front, and bold profiles. Both frames are adorned with innovative elements, from iconic bridge designs to three-dimensional embellishments, adding a touch of glamour and sophistication to any ensemble.


Max Mara Edna MM0087/S 01AMax Mara Edna MM0087/S 01A


Celebrating Empowerment and Individuality

As the SS24 collection by Max Mara takes center stage, it's clear that inspiration knows no bounds. From standout pieces like the Selma and Edna frames to the diverse shapes and colors found in the optical collection, each piece tells a story of empowerment, sophistication, and timeless style. So, embrace the spirit of the modern woman and discover the inspiration behind the SS24 collection – because true beauty lies in the journey of self-expression and empowerment.

Max Mara SS24 front row celebrities/influencers including Tamara and Caroline Daur


Explore our collection of Max Mara sunglasses & glasses


Au Revoir,


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