Off-White: Merging Streetwear with Luxury - Pretavoir

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Off White Eyewear

Off-White: Merging Streetwear with Luxury

Founded by the late Virgil Abloh, Off-White is one of the most influential and sought-after brands worldwide. Since its formation in 2012, Off-White has been recognised for its bold, streetwear-inspired designs, striking graphics, and collaborations with other high-profile brands. By using simple words, short phrases and quotation marks, the brand has managed to rise to the top by tapping into the cultural zeitgeist of the millennial generation.

Virgil Abloh Off White Sunglasses


Off-White's aesthetic is heavily influenced by streetwear and hip-hop culture, both popular among millennials. Before Off-White's formation, Abloh had a close connection with fellow fashion designer and successful rapper Kanye West who he had worked alongside at Fendi. This relationship led to him becoming West’s Creative Director. With a Master’s Degree in Architect and an eye for design, Abloh created some of West’s most successful album covers and merchandise. He then moved on to form his own brand - Pyrex Vision - the beginning of his ‘basic tees and bold graphics’ career. With celebrities such as ASAP Rocky, Jay-Z, and Kanye sporting the garments - the hype surrounding Pyrex and Virgil began. Abloh took the same design approach when he founded Off-White the following year. He crafted a strong brand identity associated with streetwear and industrialism, gaining inspiration for designs from locations such as Glasgow Airport and a Rem Koolhaas building.   


Off-White has been able to build a strong reputation for quality and innovation. The brand has collaborated with several high-profile companies, including Nike, Jimmy Choo, Moncler, Heron Preston, and even IKEA, allowing them to cultivate a sense of exclusivity and desirability around the limited edition and one-of-a-kind products. The highly-anticipated releases alongside high resell price points have helped to create a sense of scarcity and luxury - which appeals to many millennials. The collaborations, celebrity endorsements and buzz have driven the demand for Off-White since day one.


Off-White: Crafting Eyewear Excellence Since 2018

In a seamless extension of its avant-garde fashion empire, Off-White made a noteworthy entry into the eyewear market. With a keen eye for innovation and an unwavering commitment to pushing the boundaries of style, Off-White brought its distinctive aesthetic to the world of sunglasses and optical glasses. The brand’s eyewear collection features a range of innovative designs, bold shapes, and unique materials that set them apart from other brands.

Off-White’s first eyewear collection was released in 2018 and was an instant success. It was designed to complement the brand's existing clothing and accessories line, featuring the brand’s signature arrow logo with intertwined ivy detailing in some designs and a chunky cat-eye frame with the Off-White written logo on others. The eyewear quickly became a must-have for fashion enthusiasts and celebrities alike. A-listers in fashion, such as Rihanna, Hailey Bieber, and Bella and Gigi Hadid, were all spotted wearing Off-White sunglasses, which helped to increase the brand’s popularity.

Off-White Sunglasses:

Off-White's venture into sunglasses introduced a new chapter in eyewear fashion. Known for boldly designed elements, these sunglasses often feature unique shapes, striking colour combinations, and the iconic Off-White industrial belt detailing. The brand's fusion of streetwear influences with high-end luxury creates sunglasses that not only shield the eyes but also serve as powerful fashion statements.

Whether it's oversized frames, avant-garde shapes, or classic styles with a contemporary twist, Off-White sunglasses showcase precision craftsmanship and an artistic flair. Each pair captures the essence of Off-White's distinctive style, making them highly sought-after accessories for those who appreciate the intersection of urban culture and fashion.


Off White FW 22 Eyewear Campaign


Off-White Optical Glasses:

Off-White's optical glasses collection mirrors the same level of style and sophistication displayed in its sunglasses collections. This collection embodies Off-White's commitment to challenging conventions and redefining everyday fashion. Expect a diverse range of frame shapes, materials, and colour options, allowing wearers to express their individuality through eyewear that seamlessly integrates into the brand's broader aesthetic.

From minimalist designs to frames adorned with Off-White's signature accents, these optical glasses offer both clear vision and a fashion-forward accessory that enhances your overall look.


Pioneering Style: Cutting-Edge Designs and Materials

Crafting excellence, Off-White employs 100% acetate in the creation of its frames, ensuring durability and longevity. Aviator styles and other frames boast high-quality metal, emphasizing the brand's commitment to exceptional materials. The palette is a playground for bold hues like yellow, pink, and green frames, complemented by coloured lenses in select styles. In their latest collection, Off-White introduces metallic designs, featuring striking silver and blue frames that tap into the avant-garde trend, making waves in the eyewear industry.

Transcending trends, Off-White's optical range mirrors the innovation of its sunglass styles. Alongside the avant-garde, the brand offers classic and timeless designs with sleek, thinner frames. In shades of black, havana, white marble, and transparent, these designs embody subtlety and sophistication, catering to diverse tastes.


Off White Sunglasses campaign


Off-White's eyewear collection is a testament to the brand's innovative spirit and commitment to pushing the boundaries of fashion. With its unique designs, materials, and collaborations, Off-White has established itself as a leading force in the eyewear industry. Whether you're looking for a pair of statement sunglasses or sleek optical frames, check out Off-White's eyewear collection. Following his death in 2012, Virgil Abloh’s legacy will continue to live on as he will always remain a highly influential figure in the world of fashion and design. His work with Off-White has helped to shape the aesthetic of contemporary streetwear.


Excitingly, Off-White sunglasses and optical glasses will soon be available for purchase on our website. Keep an eye out for the latest additions to our eyewear collection, where you can explore and shop the cutting-edge styles that Off-White is renowned for. Stay tuned for updates on availability, and be ready to elevate your style with these iconic eyewear pieces.


Discovering Parallel Styles: Palm Angels as Your Off-White Affinity

For those seeking a style akin to Off-White's avant-garde and streetwear fusion, Palm Angels emerges as a natural affinity. The parallel aesthetics of these brands, marked by fearless design and a commitment to pushing fashion boundaries, create a seamless transition for enthusiasts in search of a similar expressive and bold wardrobe. Notably, both Off-White and Palm Angels share more than just stylistic similarities—they share the same eyewear manufacturing prowess under the New Guards Group umbrella. Explore Palm Angels sunglasses (coming soon to Pret a Voir) for a fashion journey that resonates with the avant-garde allure of Off-White, unlocking a world of contemporary and distinctive streetwear expression.



Au Revoir,



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