Maison Alaïa has long been admired for its architectural approach to fashion. Known for precise tailoring, sculpted forms, and refined minimalism, the brand expresses a quiet power and enduring sophistication. Founded by the late Azzedine Alaïa, the house has always celebrated craftsmanship and bold feminine silhouettes that embody elegance and strength.
Although Alaïa became world-renowned for its expertly tailored dresses and structured ready-to-wear, the brand’s influence has extended effortlessly into accessories. One of its most striking expansions is eyewear, offering sunglasses that capture the same sculptural clarity and timeless confidence found in the fashion collections.
Azzedine Alaïa was born in Tunisia and began his creative journey by studying sculpture. That background shaped his approach to fashion. His garments were not simply clothes but expressions of form and function. His designs were beloved by legendary figures such as Naomi Campbell, Grace Jones, and Tina Turner. Rather than chase seasonal trends, Alaïa focused on timeless design, immaculate fit, and intimate attention to detail.
Today, under the direction of Pieter Mulier, the brand continues to evolve while remaining loyal to its roots. Mulier’s vision introduces fluidity and cultural storytelling while preserving the house’s iconic structure and grace. His collections remain deeply committed to form and movement while speaking to a modern audience.
This design philosophy carries through beautifully into Alaïa eyewear. An Alaïa-inspired look is thoughtful, refined, and expressive. Eyewear becomes a central part of that identity. Look for bold frames with clean silhouettes, such as oversized squares or soft cat-eye shapes. Classic tones like black, ivory, and tortoiseshell mirror the brand’s elegant and minimal palette. Architectural accents like sculpted acetate and strong contours further connect these designs to the house’s core aesthetic.
Alaïa launched its first eyewear collection for the Spring Summer 2018 season through a creative collaboration with Kering Eyewear. Kering, the luxury group behind iconic labels such as Gucci and Saint Laurent, introduced Alaïa to its eyewear portfolio with a collection that reflected the brand’s refined aesthetic. The debut featured six unique sunglasses, each crafted with the same level of detail and sculptural vision found in Alaïa’s ready-to-wear collections.
Since its release, Alaïa eyewear has become a favourite among fashion-forward celebrities and stylists. Miley Cyrus was photographed in Paris in April 2025 wearing Alaïa’s dramatic mask sunglasses paired with a full look from the brand, showcasing her appreciation for Alaïa’s distinctive modern energy. Jennifer Lawrence wore the AA0004S model during an appearance in Madrid, while Margot Robbie chose the AA0074S 001 sunglasses while attending Wimbledon, offering a refined and structured finish to her look. Kim Kardashian has also been seen in Alaïa eyewear, wearing the AA0075S cat eye model, which complements her signature sleek and sculpted style.
Kim Kardashian in Alaïa AA0075S
Margot Robbie in Alaïa AA0074S 001
Jennifer Lawrence in Alaïa AA0004S
Miley Cyrus in Alaïa AA0083S 001
Miley Cyrus in Alaïa AA0089S-001
Kris Jenner in Alaïa AA0075S-001
Miley Cyrus in Alaïa AA0094S-001
Other fashion icons including Rihanna, Bella Hadid, Zendaya, Kaia Gerber, and Cate Blanchett have embraced Alaïa eyewear, solidifying the brand as a choice for those who value accessories that combine luxury, structure, and timeless beauty.
Whether paired with a minimalist ensemble or a bold tailored look, Alaïa eyewear offers a distinctive and artistic approach to personal style. These are more than sunglasses, they are an extension of the brand’s design legacy, offering clarity, presence, and precision to every look.
Alaïa eyewear is now available at Pretavoir. Shop here.
Au Revoir,
PRET A VOIR
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