Let's talk about the Loewe Paula's Ibiza SS23 Sunglasses Campaign...

The Spanish island of Ibiza is long known as a mecca for fashion-forward individuals seeking unique, bohemian-inspired outfits. One brand that has captured the essence of Ibiza's carefree spirit is Paula's Ibiza - known for its bold prints, bright colours, and free-spirited aesthetic.

The line originated in the 1970s but has been revived and reimagined by the luxury fashion brand Loewe beginning in 2016. The collaboration has since brought together the luxury fashion brand's expertise in craftsmanship and design, as well as the original free-spirited and bohemian aesthetic at the heart of Paula's Ibiza. LOEWE's Paula's Ibiza collection has been a great success, with a wide range of clothing, accessories, and lifestyle products that capture the essence of the Spanish island of Ibiza and its carefree culture. But Loewe Paula's Ibiza sunglasses have got to be the best part of every collection. The frames are crafted in Italy from high-quality acetate and feature oversized, flamboyant frame shapes and styles that feature colourful designs embodying Ibiza's free-spirited and colourful essence. The SS23 collection is no exception, and now that the brand has brought out its latest campaign, it's time to check out some of the new styles on the scene and the stars promoting them...

Columbian singer & songwriter Karol G wears Loewe Paula's Ibiza Wave Mask Sunglasses in silver - Coming soon to Pret a Voir

Spanish singer & songwriter Bad Gyal wears Loewe Paula's Ibiza Wave Mask Sunglasses in earth yellow 

British-Ethiopian singer, songwriter, and producer Alewya wears Loewe Paula's Ibiza Wave Mask Sunglasses in khaki green

Although Loewe's latest Paula's Ibiza SS23 campaign mainly captured the beauty and distinctiveness of their new Wave Mask Sunglasses, here at Pret a Voir, we have some more exciting styles due in...

 Flame Sunglasses in shiny khaki (left) & Loop sunglasses in shiny black (right) coming soon to Pret a Voir. 

Loewe Paula's Ibiza's latest eyewear collection is a perfect blend of contemporary design and traditional craftsmanship. The collection showcases a variety of styles, from retro to modern, and is crafted from high-quality materials that ensure durability and comfort. The intricate detailing on each piece is a testament to the brand's commitment to delivering unique and innovative products. Whether you plan to spend your summer lounging by the pool or exploring the city, these sunglasses are sure to elevate your style to the next level. With Loewe's playful and effortless vibe, this new collection of frames is the perfect accessory for any summer outfit. 

Keep an eye on our Loewe sunglasses collection for the latest Paula's Ibiza collection drop...

Au Revoir,
PRET A VOIR