Maui Jim, the renowned premium eyewear brand, is making waves in the world of motorsports with an exciting new partnership. The Kering Eyewear-owned brand has announced a multiyear collaboration with the Oracle Red Bull Racing team, set to kick off with the 2025 Formula 1 season. This marks a significant step for Maui Jim as it integrates its advanced eyewear technology into the high-speed, high-performance world of Formula 1.

A Visionary Collaboration

This partnership isn’t Maui Jim’s first foray into the sporting arena. Following its 2024 collaboration with Red Bull Global Sports, the brand is now gearing up to bring its signature designs and cutting-edge lens technology to the Formula 1 paddock. The partnership aims to blend innovation, performance, and style, aligning perfectly with the values of both brands.

Roberto Vedovotto, CEO of Kering Eyewear, expressed his enthusiasm about the collaboration, stating, “Maui Jim and Oracle Red Bull Racing will work together to open new horizons of creativity, technology, and excellence on and off the track.”

Performance Meets Innovation

As part of this initiative, Maui Jim eyewear will be worn by Oracle Red Bull Racing’s drivers, pit crew, and support staff. Most notably, the team will utilize Maui Jim’s state-of-the-art PolarizedPlus2 lenses, known for their advanced glare reduction, UV protection, and enhanced color vibrancy. This ensures that every team member can perform at their peak, whether on the track or behind the scenes.

According to Vedovotto, the decision to collaborate with Oracle Red Bull Racing was a natural fit. “We are inspired by the same values of ‘drive to innovation’ and ‘quest for excellence,’” he explained. “With Formula 1 being an established global platform and the most popular sporting series in the world, Maui Jim will have the opportunity to connect with a vast audience of sports fans and lifestyle enthusiasts.”

Strengthening Maui Jim’s Global Presence

This collaboration is the latest milestone for Maui Jim since its acquisition by Kering Eyewear in 2022. Over the past year, the brand has strengthened its presence in the fashion and sports industries, tapping Gossip Girl actor Evan Mock for its Spring 2024 campaign and signing renowned golfer Lydia Ko as an ambassador.

By joining forces with Oracle Red Bull Racing, Maui Jim is set to amplify its reach, making its presence felt on a global stage where performance and style go hand in hand. Expect to see the brand’s signature sunglasses gracing some of the most prestigious Formula 1 events, combining cutting-edge technology with high-octane excitement.

The Road Ahead

As the 2025 Formula 1 season approaches, the partnership between Maui Jim and Oracle Red Bull Racing promises to be a game-changer. Whether you’re a motorsports fan or a fashion enthusiast, this collaboration signifies a thrilling blend of speed, innovation, and luxury eyewear.

Stay tuned for more updates as Maui Jim gears up to bring its bold vision to the fast-paced world of Formula 1.

Max Verstappen, the Dutch Formula 1 driver, showcases the Maui Jim Palulu sunglasses, combining performance and style. The Maui Jim Palulu will be available to order soon as part of our SS25 collection.

Shop our full Maui Jim collection here