Today at Milan Fashion Week, Max Mara unveiled its Spring/Summer 2025 collection, once again demonstrating why it remains a global leader in refined fashion. Under the creative direction of Ian Griffiths, the show brought forth a meticulous blend of minimalist elegance with a scientific twist—reflecting Max Mara's signature style while embracing fresh innovation.

Max Mara, a brand synonymous with understated luxury and timeless chic, has long captivated audiences with its sleek, sophisticated silhouettes and high-quality fabrics. Known for its iconic outerwear, such as the famous teddy bear coats and expertly tailored blazers, the brand consistently delivers pieces that are both practical and deeply fashionable. Its appeal lies in its ability to marry functionality with effortless elegance, making it a favorite among powerful, modern women.

For the SS25 collection, Griffiths introduced a unique focus on darts—small tailoring cuts traditionally used to shape garments. These triangular folds were prominently displayed rather than hidden, creating structural interest and nipping in waists or emphasizing shoulders. The collection played with geometric shapes, evident in the darted backs of trench coats and carefully cut-out portholes. Crisp fabrics like poplin and tight knit dresses gave a fresh, sultry vibe, balancing minimalism with striking details​.

Eyewear Makes a Statement

In addition to the clothes, one of the standout elements from the show was the bold eyewear featured on the runway. Max Mara introduced oversized, mask-like sunglasses that were impossible to miss. These avant-garde frames, with their bold shapes and futuristic feel, added a layer of modern sophistication to the collection. These oversized sunglasses balanced the otherwise minimalist outfits, making them a central accessory for Spring/Summer 2025. The large, shield-like frames exuded a sporty yet sleek vibe, offering both style and functionality.   

This season’s eyewear felt like an intentional nod to both practicality and high fashion, embodying the duality Max Mara excels at. The oversized frames, with their sweeping mask-like designs, offered a modern interpretation of eyewear, turning sunglasses into a focal point rather than just an accessory​.

Even off the runway, bold sunglasses were equally popular with the celebrity attendees solidifying their status as the must-have accessory for Spring/Summer 2024. The blend of oversized frames with Max Mara’s sleek outfits created a harmonious look that was both high fashion and effortlessly chic, perfect for transitioning from runway to street style.

Pia Jauncey wears Max Mara MM5118-B 030 glasses

Hadise wears Max Mara Beth MM0100/S 01A sunglasses

Max Mara’s Spring/Summer 2025 collection delivered a masterclass in blending precision with timeless elegance, staying true to the brand's heritage while introducing innovative, geometrically inspired designs. From the striking use of darts and tailored silhouettes to the bold oversized eyewear that dominated both the runway and celebrity attendees, the collection encapsulated the modern woman’s need for both sophistication and functionality. The eyewear in particular, from the avant-garde mask frames on the runway to the sleek sunglasses worn by front-row celebrities, emphasized the collection’s commitment to fusing high fashion with everyday wearability.

If you’re loving what you’ve seen on the runway, be sure to keep an eye on our website. These stunning pieces will be available soon, allowing you to bring a touch of Max Mara’s SS25 vision into your wardrobe. With its blend of timeless design and cutting-edge innovation, this collection is one you won’t want to miss.

In the meantime, explore Max Mara sunglasses & glasses

Max Mara SS25 is a testament to the brand’s ongoing evolution—grounded in its classic roots but always forward-thinking. The season ahead promises to continue defining understated luxury, making it clear why Max Mara remains a favourite in the world of fashion.

Au Revoir,
PRET A VOIR