PlanetVA, a prominent provider of augmented reality solutions for independent optical retailers, has invested in The Optical Metaverse, a novel platform that allows users to experience a virtual world of 3D eyewear models and human models or avatars. This investment is a noteworthy transition for PlanetVA as it welcomes the shift from the 2D internet to the 3D internet.

Ludwig Heymbeeck, the founder of PlanetVA, has expressed his enthusiasm, stating that "We are excited to be a part of this innovative platform that is revolutionising the eyewear industry. We are continually exploring cutting-edge technologies such as ChatGPT to enhance the overall user experience."

The Optical Metaverse soft-launched in the first half of 2022, and soon after, it was virtually integrated with PlanetVA in mid-2022. By the end of 2022, two optical stores were established in The Optical Metaverse, providing customers with a unique shopping experience.

The platform's virtual try-on for eyewear is powered by 3D eyewear models and human models or avatars, enabling customers to visualise how different frames would look on their faces in real-time. Additionally, the platform is gamifying the eyewear experience by introducing NFTs (non-fungible tokens) in The Optical Metaverse, allowing customers to collect and trade unique virtual eyewear items.

The partnership between PlanetVA and The Optical Metaverse has facilitated personalised shopping experiences, with the B2B2C sales process becoming more seamless through the interoperability of the B2B ecosystem that runs parallel to the phygital retail ecosystem. This integration has made it easier for optical retailers to manage their inventory, pricing, and customer data, enabling them to better serve their clients.

Heymbeeck stated, "Our expertise in augmented reality and artificial intelligence, coupled with The Optical Metaverse's technology, allows us to offer customers an unparalleled shopping experience. We are thrilled to be collaborating with The Optical Metaverse and Charlene Nichols to bring innovation to the optical retail industry."

PlanetVA is committed to providing customers with the best possible experience, and the partnership with The Optical Metaverse is just the beginning. The company is actively seeking strategic partnerships with businesses that share its vision for enhancing the customer experience through innovative technology.

According to Heymbeeck, "As the world is rapidly changing, we must adapt to remain relevant. We are excited to explore new partnerships and expand our reach globally."

In March 2023, PlanetVA and The Optical Metaverse will launch a seamless quest that connects multiple optical destinations for an adventure in optics, including Virtual Try-on, FramesLibrary, and NFT collections. This experience will take customers on a journey that highlights the possibilities of the future of optical retail.

Watch this space for our new store ...  coming to a headset near you..

Story credit : Daniel Feldman www.theopticaljournal.com