South Korea is renowned for its vibrant pop culture scene, and within it, the K-pop phenomenon stands tall. In the world of music, fashion, and style, one brand has been making a notable mark: Projekt Produkt.
Known for its innovative eyewear designs and a connection to some of the biggest stars in K-pop, Projekt Produkt is a fascinating fusion of artistry, culture, and fashion. Let's dive into Projekt Produkt's brand history, unique design culture, and a strong tie to the K-pop universe.
‘Sophisticated exclusivity and artisanship minimalism’
To understand Projekt Produkt's journey, we must first explore its origins. Founded in South Korea, Projekt Produkt emerged on the fashion scene in the early 2000s. The brand was born from the minds of designers who sought to challenge the conventions of eyewear design. Their mission was clear: to create eyewear that was not just functional but also a true fashion statement.
Understanding the unique curvature of every individual's face is an essential requirement for crafting authentic eyewear pieces in the thought process for Projekt Produkt. They have dedicated themselves to this pursuit for decades. Through a thoughtful design process, they create subtly curved and meticulously crafted temple sculptures - a result of close collaboration between their visionary designers and skilled artisans. These sculptures are their solution to accommodate the diverse contours of the human face, advancing optical engineering while enhancing comfort without compromising functionality and artistic integrity.
This daring spirit and beautiful design let pieces soon catch the attention of trendsetters and fashion enthusiasts in South Korea and beyond. As the brand gained momentum collaborating with artists and designers, it started attracting high-profile Korean celebrities/actors and artists to add this brand to their style. But it has been a connection to the K-pop world that truly propelled Projekt Produkt to international acclaim.
Design, Culture and Innovation
What sets Projekt Produkt apart is its unwavering commitment to innovation and creativity. The brand's design culture thrives on pushing boundaries and challenging traditional notions of eyewear. This ethos is reflected in their eclectic collections, such as the Capsule collection 'Face The Shade', featuring frames that are as diverse as the musical genres in K-pop. These collections evolve through the seasons. Projekt Produkt's Mian collections are more of a solid base that covers most seasons and looks. The Capsule Collections are pushing to over two seasons (mainly Spring and Summer), displaying bold designs and innovative concepts.
To give you an even deeper dive into their thought process, the Venn diagram below will provide more knowledge of this brand and where they place themselves in what people want from eyewear.
Projekt Produkt frames are characterised by bold shapes, vibrant lines and creative designs. From oversized geometric frames to translucent acetate in unconventional hues, each pair of glasses is a work of art. This design philosophy resonates with a generation of enthusiasts of the sensation of K-pop worldwide who appreciate individuality and self-expression.
The brand's designers draw inspiration from various sources, including architecture, nature, and contemporary art. The power to move you and the things that create joy and emotion within inspires the designers. This approach allows them to create eyewear that transcends trends and becomes a timeless style statement.
Projekt Produkt's Connection to the K-pop Universe
Projekt Produkt's journey to becoming a staple in the K-pop world was no accident. The brand's unique designs and commitment to artistic expression naturally aligned with the values and aesthetics of K-pop stars. Many K-pop idols and artists have adopted Projekt Produkt eyewear as an integral part of their image, both on and off the stage.
Some notable K-pop stars who have been spotted wearing Projekt Produkt frames include:
Suga From BTS: Wearing SC25 C1WG
Suga, a member of BTS, possesses an enigmatic persona. He's a South Korean rapper, lyricist, and music producer renowned for his introspective lyrics, quiet demeanour, and impactful contributions to the global music scene.
J-Hope From BTS: Wearing SC4 C0G
J-Hope of BTS radiates boundless energy and positivity. As a South Korean rapper, dancer, and songwriter, he's known for his infectious charisma, stage presence, and uplifting contributions to music and entertainment.
Hanni from NewJeans: Wearing RS2 C1
The K-pop girl band NewJeans was formed in July 2022, and Hanni and the rest of her bandmates stormed the scene with their debut album. Some have considered her as the most outgoing member of the group with that extra star factor.
Kang Seung-Yoon from Winner: Wearing RS18s C1
Kang Seung-Yoon, also known mononymously as Seungyoon or Yoon, is a South Korean singer-songwriter, actor, and leader of the boy band Winner.
Shuhua from (G)I- DLE: Wearing FS22 C3
Shuhua is a vocalist, dancer and ‘maknae’ or youngest member of the girl group (G)I-DLE.
Minyoung from Brave Girls: Wearing RS3 C1
Minyoung is the leader of the girl group BB GIRLS (formerly Brave Girls) and a former member of the girl group ZZBest.
Cho Mi-Yeon from (G)I-DLE: Wearing AU1 C1
Cho Mi-Yeon, known mononymously as Miyeon, is a South Korean singer and actress. She is the vocalist of the South Korean girl group (G)I-DLE.
RM from BTS: Wearing SC14 CBKWG
Nam-Joon, known professionally as RM, is a South Korean rapper, songwriter, and record producer. He is the leader of the South Korean boy band BTS. RM released his first solo mixtape, RM, in 2015, followed by his second mixtape, Mono, in 2018.
The K-pop stars above wearing Projekt Produkt frames reflect not only the brand's appeal but also its alignment with the diverse and boundary-pushing nature of K-pop.
Projekt Produkt's journey from its inception in South Korea to becoming a global fashion phenomenon is a testament to its commitment to creativity and innovation. Its eyewear designs are not just accessories; they are statements of individuality and self-expression.
As South Korea continues to influence global culture, Projekt Produkt stands as a shining example of how art, fashion, and the arts collectively can seamlessly converge to create something truly extraordinary. So, whether you're a die-hard K-pop fan or simply a fashion enthusiast, keep an eye on Projekt Produkt for eyewear that embodies the spirit of innovation and self-expression in the fashion and music world.
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