Elie Yaffa (born 9 December 1976), known professionally as Booba, is a French rapper, entrepreneur, and cultural icon hailed as one of the most influential figures in French hip-hop. Emerging in the 1990s as one-half of the duo Lunatic, Booba quickly cemented his solo dominance with a string of platinum-certified albums, blending raw lyricism with trap-heavy production and a fiercely independent ethos. Beyond music, he’s a fashion mogul and founder of the streetwear label Ünkut, consistently shaping both sonic and style landscapes across the Francophone world.

Booba’s style is unapologetically bold—equal parts luxury and street. His eyewear is a key element of his visual signature: think statement-making sunglasses with futuristic shapes, mirrored lenses, and high-impact frames. He frequently sports brands like Dita and Cartier—labels that mirror his fusion of opulence and edge. Shield styles, oversized visors, and gold-accented aviators are staples in his rotation, often worn with all-black looks and diamond-studded accessories. Channel Booba’s commanding presence and sartorial sharpness—shop sunglasses inspired by Elie Yaffa’s high-octane style online now on Pretavoir.