Established in 1995 by friends Jeff Solorio and John Juniper, DITA Glasses emerged as a pioneering force in eyewear fashion, setting new standards for craftsmanship and style. Drawing inspiration from vintage frames spanning the '50s to the '80s, DITA redefined luxury eyewear with a diverse collection that marries bold, character-driven designs with modern, innovative technology.
The name "DITA" has a distinct association with the pin-up model and burlesque icon Dita Von Teese. This connection played a pivotal role in the brand's genesis. In 1993, as the concept for Dita Eyewear took shape, John Juniper encountered Dita Von Teese and, in a bold move, asked for her permission to name an eyewear brand after her. Dita Von Teese not only granted her name but also modelled the initial prototype for the brand, eventually collaborating with DITA Eyewear on her exclusive line.
What truly sets DITA Eyewear apart is its unwavering commitment to craftsmanship. Each pair of DITA glasses is meticulously handcrafted, showcasing the brand's dedication to excellence. Over 100 skilled artisans, each a master in their craft, take part in the creation of every frame. This unhurried approach ensures that each handmade piece attains the pinnacle of excellence in both form and function.
DITA's reputation as a true leader in optical innovation is well-earned. Manufactured in Japan, DITA glasses are constructed using only the finest materials. These materials range from lightweight and durable titanium to opulent 18K gold and the highest-grade Japanese ZYL acetates, all meticulously chosen to create eyewear that embodies luxury and durability.
The manufacturing process at DITA is a labour of love, taking an average of over eight months for each frame. This extensive timeline allows each craftsman the time needed to ensure that every detail is perfected. From initial design sketches to the final product, every step is taken with care and precision. The result is eyewear that not only exceeds expectations but also reflects the brand's 25 years of experience in design and craftsmanship.
In the eyewear world, DITA is an emblem of unparalleled quality and a commitment to pushing the boundaries of design and innovation. Every pair of DITA glasses tells a story of artistry, dedication, and a relentless pursuit of excellence.
Whatever your reason, DITA is dedicated to creating original artistic statements for a loyal clientele who demand eye-wear unbound by convention. More than just the sum of its parts, DITA is a way of life. Inspiring the camaraderie reserved for only the most exclusive couture brands, don’t be surprised if a stranger wearing DITA shares a knowing nod or smile.