DITA Sunglasses

DITA Sunglasses
DITA Sunglasses
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DITA Sunglasses

DITA Sunglasses

DITA sunglasses was founded in 1995 by friends Jeff Solorio and John Juniper. They introduced stylish eyewear inspired by vintage frames from the ’50 through to the ’80. The DITA brand exceeds expectations. Offering luxurious eyewear that ranges from bold character frames to new interpretations of timeless shapes through innovative technology. The name DITA is most recognisably associated with pin-up model and burlesque dancer Dita Von Teese. This is exactly where John Jupiter got his brand name. Back in 1993, while Dita sunglasses was just an idea, John met Dita Von Teese. He asked her if he could name an eyewear brand after her. Since then Dita Von Teese went on to model the first prototype and has collaborated with DITA Eyewear on her own line.

Each pair of DITA sunglasses are carefully crafted showcasing the brand’s high levels of quality. This truly reflects the brand’s 25 years of experience in design. DITA frames are unparalleled, earning a coveted reputation as a true leader in optical innovation. Manufactured in Japan, DITA sunglasses are made from luxury material. This ranges from titanium and 18K gold to the finest Japanese ZYL acetates.

DITA Sunglasses Production

Creating a DITA frame can take up to as many as 320 separate production stages. It can also take up to 8 months to complete the frame from start to finish. The brand combines modern and traditional techniques, that are carefully selected. The goal is to deliver and design the best finish in each individual model. In particular, DITA's best example of uncompromising standards is in the way in which they polish their frames. Unlike other brands that commercially produce massive quantities of acetate frames as quickly and cost efficiently as possible , DITA slowly tumble acetate in authentic hand-cut bamboo chips of different shapes and sizes. This traditional method of bamboo polishing results in deeper, richer, more high quality finishes that you find with all DITA products.

Although the brand may not be one of the most recognisable in comparrison to other's in the luxury fashion market, celebrities seem to love it. Nicki Minaj, Conor McGregor, and Ariana Grande have all been seen wearing DITA. 

#PRETLOVES DITA Eyewear

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