Jelena Djokovic (born 17 June 1986) is a Serbian humanitarian, entrepreneur, and public figure best known as the wife of tennis legend Novak Djokovic—and as a formidable force in her own right. With degrees in business and luxury brand management, she is the co-founder and director of the Novak Djokovic Foundation, a global non-profit committed to early childhood education. Fluent in several languages and often seen representing both philanthropic and social causes, Jelena balances her high-profile public role with a grounded, quietly influential presence.

Her personal style is elegant, natural, and refined—favouring soft tailoring, neutral palettes, and understated luxury. Jelena’s eyewear is an extension of this minimalist aesthetic: think slim gold-rimmed aviators, softly oversized square frames, and tortoiseshell classics that are both chic and practical. Brands like DITA, Saint Laurent, and Ray-Ban reflect her preference for timeless over trend. Whether courtside in Monte Carlo or attending a foundation event in Belgrade, Jelena Djokovic wears her sunglasses with effortless grace—never overstyled, always intentional, and quietly sophisticated.