Nataly Osmann (born 5 May 1986) is a Russian creative director, digital storyteller, and global travel icon best known as the co-creator and muse of the internationally acclaimed #FollowMeTo project. Alongside her husband, photographer Murad Osmann, she helped transform a simple visual idea into one of the most recognisable concepts in modern travel media, captivating millions with its cinematic locations and signature hand-held perspective. Her work has taken her across continents, collaborating with major tourism boards, luxury brands, and cultural institutions, while her polished presence and creative instinct have made her a fixture in the worlds of fashion, lifestyle, and global content creation.

Osmann’s style is unmistakably refined — a blend of contemporary elegance, soft femininity, and high-fashion wanderlust that moves seamlessly from red-carpet glamour to breezy resort chic. Her eyewear choices reflect this luxurious versatility, often adding a sculptural flourish to her travel looks. She has been seen in the sophisticated, cat-eye silhouettes of Prada and the sleek, minimalist lines of Saint Laurent, favouring oversized acetates, softly tinted lenses, and frames with clean architectural edges. Whether exploring sunlit coastlines, attending fashion events, or stepping into high-profile collaborations, her eyewear serves as a polished, cosmopolitan signature — a stylish finishing touch that mirrors the elegance and artistic vision at the heart of the Follow Me To phenomenon.