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Niki Wu Jie Sunglasses

Niki Wu Jie Sunglasses
Niki Wu Jie Sunglasses

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Niki Wu Jie Sunglasses

Niki Wu Jie (born 1991) is a Chinese fashion icon and influencer celebrated for her ability to merge Italian elegance with modern Chinese culture. At 21, she moved to Milan to study theatre and set design at the Academy of Fine Arts, an experience that gave her a deep understanding of aesthetics and visual storytelling. From her base in Italy, she introduces the latest Milanese fashion trends and authentic Italian lifestyle to her audience in China, building a loyal following on Weibo and beyond. Her mission is to highlight the common ground between two rich cultural identities, curating the most sought-after Italian styles for a new generation of Chinese fashion enthusiasts.

With her international savoir-faire, Niki has become increasingly recognised in Italy as well, regularly attending exclusive fashion events and collaborating with major luxury houses such as Prada, Miu Miu, Bottega Veneta, Bvlgari, and Versace. Her style blends sharp tailoring with feminine detailing, moving effortlessly from understated monochrome to playful statement looks. Eyewear is central to her aesthetic—she favours oversized Fendi cat-eyes, sleek Gucci aviators, and bold Miu Miu sunglasses, which complete her distinctive East-meets-West wardrobe. Niki Wu Jie is not just a fashion influencer but a cultural bridge, embodying global sophistication with every look.

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