Soo Joo Park (born 26 March 1986) is a Korean-American model, DJ, and creative force renowned for redefining beauty standards in fashion. She rose to prominence as the first Asian-American woman to become a L’Oréal global ambassador, and her striking platinum hair quickly became her signature on international runways. Having walked for Chanel, Louis Vuitton, and Tom Ford, Park is celebrated not only for her high-fashion versatility but also for her influence in shaping a more inclusive industry. Beyond modelling, she has made her mark as a DJ under the name DJ eSooJoo, further cementing her reputation as a multifaceted cultural icon.

Her style is daring, eclectic, and unapologetically modern, blending edgy streetwear with couture drama. Eyewear is central to her fashion identity—she often gravitates toward futuristic visors, angular cat-eyes, and oversized geometric frames that amplify her avant-garde aesthetic. Designers such as Tom Ford, Ferragamo, and Saint Laurent are among her go-to choices, perfectly aligning with her boundary-pushing look. Whether front row at Fashion Week or behind the decks at a late-night set, Soo Joo’s sunglasses embody her fearless individuality, making her one of fashion’s most compelling and trend-setting figures.