Tammy Hembrow (born 22 April 1994) is an Australian fitness entrepreneur, influencer and founder of the global wellness brand Tammy Fit. Rising to prominence through her transformative fitness journey and aspirational lifestyle content, she quickly became one of Australia’s most recognisable digital figures, expanding her influence into activewear, collaborations and a thriving business empire. With her blend of entrepreneurial drive, aesthetic vision and strong connection with her audience, Tammy has evolved from early social-media success into a powerhouse within the global fitness and fashion space.

Her style is bold, sculpted and hyper-modern — body-hugging athleisure, sleek co-ords, luxe streetwear and soft neutrals that mirror her fitness-forward aesthetic. Even off-duty, she favours clean silhouettes and trend-led details that spotlight her polished, beachy Queensland vibe. In eyewear, Tammy gravitates toward sharp, fashion-focused designs: oversized black shields, slim ’90s rectangles and glossy tortoiseshells from labels like Celine and Balenciaga, whose strong lines complement her sculptural, contemporary look. Whether heading to a workout, travelling for shoots or stepping out with her signature glam, her sunglasses add the final high-impact touch to her effortlessly influential style.