Virginia Varinelli
Virginia Varinelli

Virginia Varinelli

Virginia Varinelli

Virginia Varinelli (born 11 August 1987) is an Italian entrepreneur, influencer, and fashion consultant celebrated for her refined Milanese aesthetic and digital influence. Best known as the founder of Donne Concept, a contemporary brand that merges Italian craftsmanship with modern design, Virginia has become a prominent figure in Europe’s luxury fashion circuit. Her polished taste and sartorial authority have earned her collaborations with top houses such as Dior, Fendi, and Chanel, and her presence at major fashion weeks has solidified her reputation as one of Italy’s most stylish women.

Virginia’s personal style is the perfect expression of understated sophistication — she favours neutral tones, elegant tailoring, and timeless accessories that elevate without ever shouting. Her approach to eyewear mirrors her overall aesthetic: effortlessly refined with a hint of boldness. Frequently spotted in Dioe, Bottega Veneta, and Cartier sunglasses, she gravitates toward sleek cat-eyes, square silhouettes, and softly tinted lenses that balance femininity with confidence. Whether front-row in Paris or strolling through Via Montenapoleone, Virginia Varinelli embodies the essence of contemporary Italian chic — poised, modern, and eternally elegant.

Pretavoir

Owned and operated by a qualified optometrist

An optician first

Established in 2009, owned and operated by a qualified optometrist. We are prescription eyewear experts, and you can trust our prescription lens quality.

Bought direct, never through third parties

We have accounts with Luxottica, Safilo, Marchon, Marcolin and each official distributor. We do not purchase products from third parties and have complete security in the authenticity of our supply chain.

You can come and see us

219 Brompton Road, Knightsbridge. The Pretavoir you know online, now in person. Eye tests and styling, no appointment needed. Our team are also available 24/7 on live chat.

Visit the Knightsbridge boutique

Pretavoir

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