Our Favourites
Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium polarized sunglasses brand and is sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced PolarizedPlus2 lens technology. All Maui Jim sunglasses block the totality of harmful UV rays and eliminate reflected glare while enhancing color, clarity, and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.
Collection 'Elima
Collection 'Elima builds on Maui Jim's legacy of technical design through a refined evolution of a perennial bestseller and hero: Ho'okipa. Ho'okipa Ultra R — a full-rim reengineering of the brand icon — combines the ultra-light, ultra‑resistant Maui Ultra lens with improved coverage and stability for sport and active environments.
Hanohano is the classic square you choose for time enjoyed in urban centers or near bodies of water.
Designed with SuperThin Glass, welcome the crispest views of your surroundings.
Ho'okipa
The collection refreshes iconic styles while introducing new silhouettes designed for dynamic outdoor lifestyles. It caters to everyday wear, active pursuits, and high-exposure settings like open-air arenas and live sporting events, combining versatility, durability, and performance to meet the demands of modern outdoor experiences.
Feel fully immersed in your adventures. Kahiko’s evocative styling is retro-inspired, showcasing our vintage logo in high relief and a playful color palette—including a unique airbrushed blue-turquoise-orange gradient on the temple interior.
Ho'okipa R
Ho’okipa Ultra R reimagines the bestselling Ho’okipa style as a full-rim wrap, offering enhanced coverage and protection. Featuring grooved, adjustable nose pads and temple tips, it ensures a secure, customized fit, while Maui Ultra lenses deliver ultra-lightweight durability with exceptional clarity and vivid color for active adventures.
Kenui is the classic rectangle you pair with both your in-office or out-of-office wardrobe.
Designed with SuperThin Glass, experience crisp, vibrant views wherever you are.
Kanaio Coast
Kanaio Coast is crafted for adventurers, featuring a lightweight injected nylon frame paired with hidden spring hinges for flexibility. This design offers a comfortable, customizable fit that adapts to any activity level, delivering reliable performance and ease of wear across a wide range of outdoor conditions.
Oracle Redbull Racing x Maui Jim
At the forefront of the collection is the Racing Capsule, honoring the brand's partnership with Oracle Red Bull Racing. The capsule's signature frame, Haulani, draws inspiration from the car's aerodynamic Sidepod, featuring bold temples with internal carvings that reduce weight while maintaining structural integrity. Design details — including adjustable rubber nose pads with a metal-core modeled after the halo protection system, and the brand's Wavy Pattern on the temple tip rubber inserts — reflect Maui Jim's focus on performance, secure fit, and innovative precision. The frame is paired with SuperThin Glass lenses to deliver uncompromising crisp optics.
Oracle Redbull Racing x Maui Jim
At the forefront of the collection is the Racing Capsule, honoring the brand's partnership with Oracle Red Bull Racing. The capsule's signature frame, Haulani, draws inspiration from the car's aerodynamic Sidepod, featuring bold temples with internal carvings that reduce weight while maintaining structural integrity. Design details — including adjustable rubber nose pads with a metal-core modeled after the halo protection system, and the brand's Wavy Pattern on the temple tip rubber inserts — reflect Maui Jim's focus on performance, secure fit, and innovative precision. The frame is paired with SuperThin Glass lenses to deliver uncompromising crisp optics.
Maui Jim PolarisedPlus2 Lenses
Colour. Clarity. Detail.
PolarizedPlus2® technology goes beyond shielding your eyes from glare and harmful UV to reveal and enhance the world's true vivid colours in detail.
Maui Jim PolarisedPlus2 Lenses
Colour. Clarity. Detail.
PolarizedPlus2® technology goes beyond shielding your eyes from glare and harmful UV to reveal and enhance the world's true vivid colours in detail.
Better Views Ahead in Captivating Blue
The brilliant hues of our island inspired us to create a lens for those that thrive on color. Our blue mirror coating is applied to the frontside surface of our PolarizedPlus2® Neutral Grey lens to provide glare-free views in bright, direct sunlight.