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Safilo

Safilo eyewear logo

Founded in 1934 in the picturesque town of Pieve di Cadore, Italy, Safilo Group has evolved into a global leader in the eyewear industry, renowned for its exceptional craftsmanship, innovative designs, and a rich heritage of Italian excellence. With over 85 years of experience, Safilo combines traditional artisanal techniques with cutting-edge technology to produce high-quality optical frames, sunglasses, and sports eyewear.

Safilo's extensive portfolio includes a diverse range of proprietary brands such as Carrera, Polaroid, and Smith Optics, each offering distinct styles that cater to various tastes and lifestyles. The company's expertise extends to the production of eyewear for numerous prestigious fashion brands under exclusive licensing agreements, including Carrera, EtroMarc Jacobs. This collaboration with iconic fashion houses ensures that Safilo's products remain at the forefront of contemporary design and luxury.

At the heart of Safilo's success is its unwavering commitment to quality. Each pair of glasses is meticulously crafted using the finest materials and advanced manufacturing techniques, ensuring superior durability, comfort, and aesthetic appeal. Safilo's innovative approach is evident in its continuous exploration of new materials and technologies, resulting in eyewear that not only enhances vision but also sets trends.

Safilo's dedication to sustainability and social responsibility is integral to its corporate philosophy. The company actively implements initiatives to reduce environmental impact, promote ethical business practices, and support the well-being of its employees and communities. This holistic approach underscores Safilo's commitment to creating a positive and lasting impact on both the industry and the world.

With a global presence spanning Europe, the Americas, and Asia, Safilo Eyewear continues to set the standard for excellence in the eyewear industry. Whether it’s through their proprietary brands or their luxury fashion collaborations, Safilo's products embody a perfect blend of innovation, style, and Italian craftsmanship, making them a preferred choice for discerning consumers worldwide.

Safilo eyewear campaign image - female model wearing Safilo brand sunglasses

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