A$AP Rocky Is Ray-Ban's First-Ever Creative Director
Ray-Ban has announced A$AP Rocky as its first-ever creative director, with a special focus on its music-centric subdivision, Ray-Ban Studios.
In a press release, A$AP Rocky expressed his admiration for Ray-Ban, stating:
"I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of its rich heritage and help shape the next chapter for such an iconic brand."
Above, A$AP wears Ray-Ban Mega Wayfarer RB0840S 90/131
Before the Announcement: A$AP Rocky’s Courtroom Style Featuring Ray-Ban Frames
This announcement follows a high-profile court victory in Los Angeles, with the rapper—known for his signature Ray-Bans—now taking the reins as the brand’s Creative Director.
Ray-Ban's press release even featured eight paparazzi shots of A$AP Rocky arriving at the LA courthouse during this month’s trial. The images highlight a variety of Ray-Ban styles, from sleek metal glasses to the iconic Wayfarers and classic Clubmasters.
Above, A$AP Rocky sports Ray Ban Mega Clubmaster RB0316S 990/31 heading into court
A$AP wears gold metal Ray-Ban RB3732V 2500 opticals in the court room
During his trial, A$AP Rocky turned heads with his impeccable courtroom attire, seamlessly blending legal proceedings with high fashion. Opting for a series of tailored ensembles, Rocky's wardrobe predominantly featured pieces from Saint Laurent. His stylist, Matthew Henson, curated approximately 20 suits on short notice, ensuring Rocky appeared both sophisticated and true to his personal style. Notably, these outfits were store-bought rather than custom-made, highlighting a pragmatic approach to high fashion. This sartorial strategy was designed to help Rocky feel prepared and comfortable during the trial.
Pairing a sleek tailored grey suit with bold red Ray-Ban Mega Wayfarers, Rocky effortlessly merges classic sophistication with a modern edge.
Before the partnership was officially announced, Rocky met with Leonardo Maria Del Vecchio, President of Ray-Ban, to discuss the brand’s future and his creative vision. Del Vecchio, whose family has been at the helm of Ray-Ban’s parent company, EssilorLuxottica, saw in Rocky an artist who embodies the spirit of reinvention and fearless self-expression—qualities that have long defined Ray-Ban’s legacy.
In their meeting, Rocky shared his passion for vintage eyewear and the importance of crafting pieces that blend nostalgia with innovation. Del Vecchio, impressed by Rocky’s deep understanding of design and cultural influence, embraced the rapper’s ideas for evolving the brand while maintaining its heritage.
Rocky’s appointment as Creative Director isn’t just a celebrity endorsement—it’s a strategic move that could redefine Ray-Ban’s presence in both high fashion and streetwear. His ability to seamlessly blend luxury with urban culture makes him the ideal figure to usher in a new era for the brand.
Looking ahead, we can expect to see more bold, experimental designs under Rocky’s direction, potentially incorporating influences from his personal archive of eyewear, hip-hop culture, and vintage aesthetics. Collaborations with other designers and artists could also be on the horizon, bringing fresh, limited-edition drops that appeal to both fashion aficionados and everyday eyewear lovers.
What's Next?
For his debut project as Creative Director, Rocky is set to unveil the Blacked Out Collection this April—a striking reinvention of Ray-Ban’s classic designs. Featuring ultra-black lenses and gold-plated accents, this collection seamlessly blends Rocky’s bold, fashion-forward aesthetic with the brand’s rich heritage, signaling a fresh era for Ray-Ban."
With Rocky now at the creative helm, the brand is embracing a new chapter that fuses timeless craftsmanship with contemporary edge. Are you excited about this collaboration? Will you be copping A$AP Rocky’s upcoming designs with Ray-Ban? Let us know your thoughts in the comments!
Check out A$AP Rocky's eyewear collection
Au Revoir,
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