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The PRETAVOIR Blog | Stay Up To Date With The Eyewear Industry

Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

Cutler and Gross 9101 Edition

Cutler and Gross 9101 Edition

Cutler and Gross Limited Edition 9101 Collection. A re issue of the Classic 101 frame as worn by Tony Gross.. A classic
Coachella 2022: Sunglasses Line Up

Coachella 2022: Sunglasses Line Up

Sunglasses are not only the perfect accessory to finish off a look and protect your eyes from the sun, but they also help with one of Coachella’s biggest complaints… The dust.
Philipp Plein Eyewear Provocateur

Philipp Plein Eyewear Provocateur

New to PRET A VOIR: Philipp Plein. Featuring high octane Megan Fox photoshoot, scandalous shades and a showcase of maximalist eyewear pieces. Philipp Plein is not for the faint hearted...
Porsche Design 50 year Anniversary Special Edition

Porsche Design 50 year Anniversary Special Edition

50 years of engineered passion: Since 1972, Porsche Design has been writing design history – with products that perfectly combine technology, passion and performance. The limited 50Y Porsche Design Capsule... Read More
La LOOP Eyeglass Necklaces

La LOOP Eyeglass Necklaces

LA LOOP is a high end jewellery collection that doubles as glasses and sunglasses accessories. The concept behind the accessory design is a hinge that utilises a 360-degree swivel technology that ensures your eyewear stays securely in place.
Chloé Fall/Winter 2021 Eyewear Collection

Chloé Fall/Winter 2021 Eyewear Collection

The new Chloé Fall/Winter eyewear collection conveys a renewed sense of lightness and refinement, elevating the maison’s couture codes in a rare mix of retro allure and contemporary appeal.
How to Measure Your Pupil Distance

How to Measure Your Pupil Distance

You may be asking yourself the question, " How to measure your pupil distance " after noticing in our online prescription form that we ask for an optional Pupil Distance... Read More
Get The Look: Miley Cyrus And The Gucci Aria Teaser

Get The Look: Miley Cyrus And The Gucci Aria Teaser

2021 sees the 100 year anniversary of the iconic house of Gucci. Celebrating in characteristic flawless style, the true showstopper to date has been the launch of the AW21 collection, and the accompanying 'Aria' campaign and video.
Steve McQueen Sunglasses 714SM Special Collection

Steve McQueen Sunglasses 714SM Special Collection

The Steve McQueen Sunglasses: celebrate an icon with all of the details of the original model worn by the actor. The year 1968 brought us the film, The Thomas Crown... Read More
Barton Perreira x 007 Collection

Barton Perreira x 007 Collection

Barton Perreira and EON Productions Limited Release Series 2 of the Barton Perreira x 007 CollectionShop the iconic 'Joe' Sunglasses here The signature style in 's limited-edition 007 collection is... Read More
The CELINE Edge Reimagined!

The CELINE Edge Reimagined!

These black Celine Cat Eye Sunglasses are strong, angular and striking. Each Celine collection is the result of impeccable Italian workmanship & true classic French ready-to-wear style. The new CL40187I Sunglasses have been designed from high-quality acetate and come in black, white, havana and purple crystal.
Dolce&Gabbana Spring Summer 2021

Dolce&Gabbana Spring Summer 2021

Shot by Branislav Simoncik, the Dolce&Gabbana Spring Summer 21 Campaign celebrates Fatto a Mano, paying tribute to Italian creativity and design through the colours and patchwork which recall the unforgettable atmosphere of Sicily.

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