The PRETAVOIR Blog | Stay Up To Date With The Eyewear Industry

Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

All Eyes On The Panthère de Cartier

All Eyes On The Panthère de Cartier

Opening on 26th October, Harrods in London are hosting an immersive experience about the iconic Cartier Panther. Visitors can see this incredible exhibit until the 27th November and  explore the various rooms narrating the Cartier story. 
ROAV Folding Eyewear

ROAV Folding Eyewear

ROAV Eyewear triumphs with their pocketable design: each pair of glasses and sunglasses are approximately 8mm when folded [about as thin as your iPhone] and fits effortlessly into your pocket.
Happy 10 Years Garrett Leight!

Happy 10 Years Garrett Leight!

Happy 10-Year Anniversary to GLCO! Garrett Leight California Optical launched in 2010 inspired by his father – Founder and Creative Director of iconic eyewear brand, Oliver Peoples – and the culture and creativity of his California upbringing on Venice Beach. 
SS21 Street Style Edit

SS21 Street Style Edit

Midi and maxi dresses layered with long sleeve tops, cardigans and jumpers dominated the streets - the oversized silhouettes make the accessories stand out even more, the most popular accessories... Read More
Spring/Summer 2021 Fashion Week

Spring/Summer 2021 Fashion Week

We have pulled together some of the eyewear frames that have caught our attention over SS21 Fashion Week and are now eagerly awaiting their arrival on the website. In the meantime, we have paired new trends with some current frames that are available now if you just can’t wait.
Cycling Glasses

Cycling Glasses

cycling glasses are not just about protecting cyclists' eyes from the summer sun, the eyewear actually acts as a protective barrier to dust, dirt, snow, rain and wind. 
Nurse Ratched Eyewear Edit

Nurse Ratched Eyewear Edit

Ratched's costume designers, Lou Eyrich and Rebecca Guzzi, have used a lot of archived, vintage, couture pieces throughout the series. So our blog compiles some modern day dupes so you can get Nurse Ratched's look.
Clip On Lenses

Clip On Lenses

Clip-on lenses can completely elevate your everyday glasses to sunglasses, shielding your eyes from harsh rays without compromising your vision. These lenses are an extremely convenient and inexpensive way to be prepared for whatever your day throws at you. 
Persol x Money Heist Sunglasses Collection

Persol x Money Heist Sunglasses Collection

The Professor's glasses became a signature part of his appearance, initially as prominent red frames, the producers and wardrobe team opted for Persol PO3160V's.
GUESS Breast Cancer Charity Capsule Collection

GUESS Breast Cancer Charity Capsule Collection

Coming in an exclusive pink case, GUESS' 'Get In Touch' Breast Cancer Awareness Capsule Collection the new square acetate sunglasses and glasses come with a three dimensional triangle metal temple design with pink a glitter texture.
Coming Soon: Adidas Sport Sunglasses

Coming Soon: Adidas Sport Sunglasses

Adidas Sport focuses on best-in-performance athletic eyewear, contemporary and versatile it takes you from streets and stadiums to trails and tracks. Adidas Sport Eyewear elevates every moment, protecting your sight and transforming your vision allowing you to see all details in all conditions.
Say Hello To RIMOWA!

Say Hello To RIMOWA!

Although new to PRETAVOIR, RIMOWA have long established themselves as global leaders in premium luggage. For over 120 years, the German brand’s corrugated aluminum suitcases have been instantly recognisable...