POLICE, the De Rigo Group's house brand, was launched in Italy in 1983 as unisex eyewear collection. Police sunglasses have always been built on style and innovation. De Rigo started the range taking inspiration from the classic aviator styles worn by the American Police Force. The brand incorporated this look with the creativity and imagination of the younger and fresher generation. This, in turn, allowed the POLICE eyewear brand to offer a whole new outlook in regards to their sunglasses. Appealing to the rebels: young people who want to make a mark on the world they live in through their choices and their desire to express themselves: Police pioneer an attitude that has made a worldwide mark.
POLICE sunglasses use technically advanced and avant-garde materials combined to create extremely fashionable shapes that marry sophisticated colours to represent the brand's style within each eyewear frame. POLICE opticals offer a wide range of distinctive frames that are designed to emphasise the wearer's face in an effortlessly cool style. With spokemens such as Lewis Hamilton, Antonio Banderas, Bruce Willis, George Clooney, David Beckham and Neymar Jr. the uncompromising and daring values of the brand are not in question. This prestige brand is viewed with affluence worldwide. Each pair of POLICE sunglasses signify the passion, confidence and glamour of the world-class eyewear collection.