To reveal the latest Gucci Eyewear collection, Billie Eilish sets out on a dreamlike car ride through the scenic Los Angeles landscape.
Echoing the designs of the new Gucci Eyewear collection, the campaign nods to the film noir genre with a rich color palette, unbalanced compositions, and high-contrast lighting.
Billie Eilish wears caravan sunglasses in black acetate, a pink cat-eye design, and a 1980s-inspired mask style. Enabling the protagonist to cross a transformational threshold in the imagery captured by Harley Weir under the art direction of Lina Kutsovskaya, each pair of eyewear reveals a different intention, motivation, and facet of personality.