To reveal the latest Gucci Eyewear collection, Billie Eilish sets out on a dreamlike car ride through the scenic Los Angeles landscape.

Echoing the designs of the new Gucci Eyewear collection, the campaign nods to the film noir genre with a rich color palette, unbalanced compositions, and high-contrast lighting.

Billie Eilish wears caravan sunglasses in black acetate, a pink cat-eye design, and a 1980s-inspired mask style. Enabling the protagonist to cross a transformational threshold in the imagery captured by Harley Weir under the art direction of Lina Kutsovskaya, each pair of eyewear reveals a different intention, motivation, and facet of personality.


Gucci’s new eyewear collection traces an eclectic journey through diverse eras and aesthetics mixing vintage memories with timeless heritage and a contemporary edge.

Oversize Mask Sunglasses

GG1370S 001

Cat-eye Frame Sunglasses

GG1170S 004

Rectangular Frame Sunglasses

GG1188S 002


Unexpected cuts and details steer the season towards the graphic impact of new wave temples on eclectic butterfly profiles, contrasting outlines in coloured enamel and faceted Web effects obtained with an elaborate milling process.

Gucci’s new eyewear styles interpret the House’s timeless aesthetic with a fresh,
unconventional combination of vintage allure and edgy design.


Archival codes and signature details appear throughout the collection as classic inspiration and contemporary appeal come together in luminous finishes, colourful accents and refined embellishments.

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