Luxury eyewear brand DITA has joined forces with the iconic fashion trailblazer Jenna Lyons for an exclusive re-release of the LYONS frame. This partnership celebrates timeless design, bold creativity, and a shared passion for craftsmanship, delivering eyewear that is both functional and undeniably stylish.
The LYONS Frame: Timeless Elegance Meets Bold Design
The LYONS frame, a design Jenna Lyons has personally championed, makes its triumphant return with fresh, captivating updates.
Available in both sun and optical editions, the LYONS frame reflects Lyons’ signature blend of playful elegance and daring design:
- LYONS Sun: Features a bold Smoke Gradient lens with Gold Flash accents, encased in rich Midnight Rose acetate for a striking yet wearable aesthetic.
- LYONS Optical: Designed for everyday sophistication, this edition boasts a warm Desert Peach acetate for a subtle yet standout look.
Contact us to order either of the above frames
This collaboration isn’t just about style—it’s about exclusivity. With only 500 units of each style produced, the LYONS frame is a true collector’s piece, embodying the perfect balance of fashion and function.
“There isn’t a day that goes by where someone doesn’t ask, ‘Where did you get your glasses?’” Jenna reveals. “I felt like a walking billboard, so I literally cold-called DITA and asked if we could have a more intimate relationship. This has never worked before—but it worked this time, and I am beyond thrilled. I am obsessed.”
Who is Jenna Lyons?
Above, Jenna Lyons wears Dita Sequoia DRX 2086 F-T
Often referred to as the "Woman Who Dresses America," Jenna Lyons has made an indelible mark on the fashion industry. As the former Executive Creative Director and President of J.Crew, she transformed the brand into a global phenomenon by blending high fashion with everyday wear. Today, as the CEO of beauty brand LoveSeen, Jenna continues to shape trends and redefine style.
Jenna’s personal aesthetic—equal parts bold, refined, and effortlessly chic—has always stood out. Her signature eyewear isn’t just an accessory; it’s a statement that reflects her creativity and individuality. This made her a natural fit for DITA, a brand renowned for its craftsmanship, innovation, and attention to detail.
Jenna’s Love Affair with DITA Eyewear
Jenna Lyons’ connection to DITA runs deep. She has long admired their unparalleled craftsmanship and innovative designs, becoming a regular at their SoHo flagship store. In fact, fans may remember a special moment from The Real Housewives of New York City when Jenna visited the store with her son, showcasing her love for eyewear and the role it plays in her daily life.
Jenna Lyons wears her re-release of the Flight.004
This isn’t the first time Lyons and DITA have collaborated. Her previous re-release of Flight.004 (these sunglasses can be made into optical glasses to replicate Jenna's style), a bold reinterpretation of classic aviators, sold out in just four days. The success of that design solidified Jenna as a true visionary in the eyewear space.
With the LYONS frames, Jenna and DITA have once again created something extraordinary. The round cat-eye silhouette, crafted from premium acetate, reflects Jenna’s unique ability to balance playful elegance with daring sophistication. At the same time, the LYONS frame stays true to DITA’s legacy of precision engineering and luxurious design.
Eyewear as a Fashion Statement
For Jenna Lyons, eyewear is more than just a necessity—it’s an integral part of her identity. The LYONS frame reflects this ethos, with its bold lines and meticulous attention to detail that elevate it to a true fashion statement.
- The Midnight Rose LYONS Sun frame offers a dramatic yet versatile option for those looking to make a statement.
- The Desert Peach LYONS Optical frame is perfect for everyday wear, bringing warmth and refinement to any look.
These frames aren’t just accessories—they’re works of art, crafted to empower individuals who, like Jenna, embrace their personal style with confidence and creativity.
The DITA x Jenna Lyons LYONS frames represent more than a collaboration; it’s a celebration of bold creativity and the transformative power of eyewear. Whether you’re drawn to the dramatic flair of the Sun edition or the subtle sophistication of the Optical frame, the LYONS frame is designed to turn heads and start conversations.
Au Revoir,
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