DITA Sunglasses: Where Style Meets Innovation
Established in 1995 by the dynamic duo of Jeff Solorio and John Juniper, DITA Sunglasses emerged with a vision that seamlessly melded vintage aesthetics from the '50s through the '80s into contemporary eyewear fashion. DITA has since become synonymous with exceeding expectations, offering a range of luxurious eyewear that spans from audacious, character-driven frames to innovative reinterpretations of timeless designs, all infused with cutting-edge technology.
The name "DITA" finds its most iconic association with the renowned pin-up model and burlesque dancer Dita Von Teese. Interestingly, this name was inspired by a chance encounter in 1993 when John Juniper met Dita Von Teese. In those early stages, as the concept of DITA Sunglasses was taking shape, John sought her permission to name the eyewear brand after her. Subsequently, Dita Von Teese not only lent her name but also modelled the inaugural prototype and went on to collaborate with DITA Eyewear on her exclusive line.
Each pair of DITA sunglasses undergoes meticulous craftsmanship, a testament to the brand's quarter-century experience in design. DITA frames, known for their unparalleled quality, have earned a prestigious reputation as pioneers in optical innovation. Produced in Japan, DITA sunglasses boast the use of premium materials, ranging from titanium and 18K gold to the finest Japanese ZYL acetates.
The Art of DITA Sunglasses Production
Creating a single DITA frame is an intricate process involving up to 320 distinct production stages. The journey from inception to completion can extend to a remarkable eight months. DITA Sunglasses harmoniously blend modern and traditional techniques, thoughtfully chosen to deliver impeccable finishes for each model. A striking example of DITA's unwavering commitment to excellence is its frame polishing method.
Unlike other brands that mass-produce acetate frames for efficiency, DITA employs a time-honoured practice of slowly tumbling acetate with hand-cut bamboo chips of varying shapes and sizes. This traditional bamboo polishing technique yields deeper, richer, and higher-quality finishes, characteristic of all DITA products.
While DITA may not be as widely recognised as some luxury fashion giants, it enjoys a devoted following among celebrities. Notable figures like Lady Gaga, Nicki Minaj, Conor McGregor, and Ariana Grande have all donned DITA Sunglasses throughout the years, attesting to the brand's undeniable appeal.
DITA Sunglasses seamlessly blend vintage charm with cutting-edge technology, offering a collection of eyewear that epitomises luxury and innovation. From meticulous craftsmanship to its unique bamboo polishing technique, DITA sets itself apart as a leader in optical excellence, celebrated by discerning fashion enthusiasts and celebrities.
Find out more about DITA'S Epiluxury collection.