The Persol brand – an acronym of “per il sole”, “for the sun” – immediately forged the identity which it has kept ever since: a vocation for excellence and outstanding quality, supreme craftsmanship and attention to detail, technological innovation and style. Created in 1917 by Turin based photographer Giuseppe Ratti, Persol glasses began as protective eyewear for daredevil motorcyclists, pilots and eventually the military. From there, the brand began revolutionising eyewear design, coming up with the 3 notch bridge which is still used today on some Persol models. Persol's style is distinctly vintage, with inspiration coming from places close to Persol's heart: technology and cinema. Persol's Reflex collection is inspired by old cameras; while their Film Noir collection is created with characters in mind from the genre of the same name. Most recently, Persol has released the Typewriter Edition "inspired by the symphony of the moving parts inside each typewriter". All Persol glasses all feature the distinctive Persol Arrow on the temple, inspired by the swords of ancient warriors. Persol is the brand chosen by NASA, Paris-Dakar rally contestants, and mountaineers due to their undeniable quality and outstanding functionality.
Persol eyewear stands out for its elegant, stylish design, carefully selected materials - these identifiers have made Persol glasses popular with celebrities such as Greta Garbo and Steve McQueen. The Persol optical collection is still made in Lauriano, Turin, and the brand continues to deliver an excellent quality of lenses, truly wearable and comfortable frames that are innovative in every way. Since the late 1930s, Meflecto was the world’s first flexible stem system which Persol adopted to ensure their frames adapted to fit the unique shape of every face. Persol’s dedication to research and technological development allows their eyewear collection to continuously improve making the brand one of the world’s most prominent within the eyewear industry.