Prada Linea Rossa Glasses - The sporty and casual alternative to Prada's original eyewear line.
Prada Linea Rossa is a sub-brand of the luxury fashion brand Prada. It was first introduced in 1997 and focuses on creating sporty and casual clothing, accessories, and eyewear for men and women. "Linea Rossa" means "Red Line" in Italian, and it is a nod to the brand's signature red stripe, which is incorporated into many of the designs. The red stripe is a recognisable symbol of the Prada Linea Rossa collection and is often used to add a pop of colour to otherwise minimalistic designs.
While Prada is known for its high-end, luxury fashion, this line is designed to be more functional and accessible. The Prada Linea Rossa glasses collection reflects a sports-inspired approach with a Prada-approved refined elegance and uncompromising quality. Prada Linea Rossa eyewear is designed for an everyday casual yet sophisticated clientele. Utilising lightweight fabrics and flexible rubber temples, the collection of Prada Linea Rossa frames is stylish yet practical. Each pair of Prada Linea Rossa opticals are branded with the stylish Prada logo and a red line signifying the authentic essence of Prada.
The History Behind Prada Linea Rossa
Prada was founded in 1913 by brothers Mario and Martino Prada. The brothers initially focused on handbags, trunks, accessories, and jewellery and the brand was quickly recognised for its innovative designs. Mario did not believe that women should have a role in business, so he prevented female family members from entering the company. Ironically, as Mario's son had no interest in the business, his daughter Luisa took over the brand as his successor before her daughter Miuccia joined the company in 1970. In 1978, Miuccia Prada married Tuscan entrepreneur Patrizio Bertelli, and together their combined creativity and business-savvy empowered the pair to prosper within the luxury goods sector.
Prada Linea Rossa can be traced back to Miuccia’s work in 1984 when Prada debuted their now-iconic nylon backpack. This backpack was remarkable for its highly durable, synthetic fabric which was so different from the rest of Prada’s product offerings. The success of this product led to a more sports-focused line of Prada’s design work featuring nylon fabrics, simple silhouettes and minimalist design aesthetics. Today, the duo is still at the helm of the Prada family business, and they continue to work innovatively to create sharp yet unconventional looks that are cutting-edge styles.
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