Prada Linea Rossa Sunglasses

Prada Linea Rossa Sunglasses
Prada Linea Rossa Sunglasses
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Prada Linea Rossa Sunglasses

Prada Linea Rossa Sunglasses aka Prada Sport Sunglasses

The Prada Linea Rossa Sunglasses collection reflects a sports inspired approach with a Prada approved refined elegance and uncompromising quality. Prada Sport sunglasses are designed with an everyday casual yet sophisticated clientele. Utilising lightweight fabrics and flexible rubber temples, the selection of Prada Linea Rossa frames are stylish yet practical. Each pair of Prada Linea Rossa opticals are branded with the stylish Prada logo and a red line signifying the authentic essence of Prada. 

The althleisure line was relaunched in 2009 when Prada decided to rebrand their sports line. It took the sportswear and streetwear industry and fans by surprise as high fashion garnments were incorpororated into sportswear. The modern luxury sport line dates back to the 1980s when Prada were known to incorporate unusual materials that werent normally seen in the luxury fashion market.

In 1984, prada debuted their now-iconic nylon backpack. This backpack was remarkable for its highly durable, synthetic fabric which was so different from the rest of Prada’s product offering. The success of this product led to a more sports-focused line of Prada’s design work featuring nylons fabrics, simple silhouettes and minimalist design aesthetics. Today, the duo are still at the helm of the Prada family business and they continue to work innovatively to create sharp yet unconventional looks that are cutting-edge styles. Fastforward, and we continue to see the bold red Prada Linea logo still dominating in fashion.

Some of our favourite celebrities have been seen sporting Prada Linea Rossa eyewear showing off a chic and sporty look. 

Prada Linea Rossa Sunglasses and the History of Prada

Prada was founded in 1913 by Mario and Martino Prada. The brothers focused on leather goods under the name ‘Fratelli Prada’ in Milan’s prestigious Galleria Vittorio Emmanuele II. Concentrating on handbags, trunks, accessories and jewellery, Prada was quickly recognised for its innovative designs. Most prominently by applying sophisticated techniques to fine materials. This superb attention-to-detail transported Prada into the forefront of aristocracy with the most stylish members of the haute-bourgeoisie in Europe carrying their designs. In 1919, Prada became the official supplier of the Italian Royal Famil. Since then, Prada has been able to display the House of Savoy coat of arms and knotted rope design in its trademark logo

Mario Prada did not believe that women should have a role in business. So he prevented female family members from entering the company, which can now be seen as ironic. However, Mario's son had no interest in the business. So, Mario's daughter, Luisa Prada, took over Prada as his successor running it for almost twenty years before her daughter Miuccia Prada joined the company in 1970. In 1978, Miuccia Prada, married to Tuscan entrepreneur Patrizio Bertelli. Together their combined creativity and business-savvy empowered the pair to prosper within the luxury goods sector.

Today, the duo are still at the helm of the Prada family business. They continue to work innovatively to create sharp yet unconventional looks that are cutting-edge styles. 

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